How to turn a single tweet into 15+ pieces of content:
0) Using Twitter Advanced Search, find your best-performing tweets

1) Pick one of them and turn it into a thread

2) Turn the thread into an article

3) Publish the article in your website
4) Republish your article in several platforms (Medium, Reddit, IndieHackers, HN, etc)

5) Record yourself reading the article and create a YT video

6) Turn the audio of the YT video into a podcast

7) Create clips of the podcast and share as tweets
7) Pick the 5 best lines of the article and turn them into new tweets

8) Pick another tweet & repeat the whole process

9) BONUS:

A month later, find that initial high-performing tweet, rephrase a bit and post it again!

Here's why...
When you post a tweet, not all of your followers see it.

Most likely, just a fraction of them do.

Also, your new followers usually haven't seen much of your content.

So it makes sense to resurface old tweets.

Or even repeat the same ideas every now and then.
If you enjoyed this thread, follow me @dbustac for more daily tweets on writing & content creation.

100% money-back guarantee 😎

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More from @dbustac

28 May
"Show, don't tell" is not just great writing advice...

It's also great career advice.

When Nora Ephron passed away in 2012, she'd become one of most successful writers & filmmakers of her time.

Wanna know how she landed her first job as a writer?

Hint: She didn't apply

🧵
Born in NYC, Nora was raised in Beverly Hills, California.

As a high school student, though, she always dreamed of moving back to NYC to become an accomplished writer.

Probably because both of her parents were noted writers.
4 years later, after graduating from college and doing an internship at the White House,

She moved back to NYC and applied to be a writer at Newsweek magazine.

But they "didn't hire women writers" at the time.

So she ended up accepting a position as a mail girl.
Read 7 tweets
10 Apr
15 ideas that can totally change your trajectory as an online creator:

[Inspired by a convo between @jackbutcher, @dickiebush & @Nicolascole77]

↓ ↓ ↓
Twitter is the ultimate marketplace for ideas:

• Ridiculously cheap and fast feedback loops

• Unlimited upside
The more you understand how social media algorithms work, the less you worry about repeating yourself.
Read 16 tweets
18 Feb
Want to build an exercise habit at the same time that you connect with other like minded-creators?

Fit Creator Club is for you!

@austinschless and I are launching our first cohort on March 1st.

But we only have 8 spots left.

More info 👇
Fit Creator Club is a community-based, 30-day challenge that will help you:

• Build an exercise habit
• Become more gritty and disciplined
• Connect with new, like-minded creators

All at the same time.

Our goal is to empower you to become a successful creator.
How does it work?

Once you've applied and been invited to join, these will be the rules:

• Choose a program
• Exercise for 30 min
• Share proof of your workout

Every day. For 30 days straight.
Read 4 tweets
5 Feb
I've been slowly building my audience for the last 6 months.

It's been a lot of fun, but also very hard.

Been tempted to give up many times.

Two things have kept me afloat:

• My friends
• My exercise habit

That's why @austinschless and I are building Fit Creator Club 👇
Fit Creator Club is a community-based, 30-day challenge that will help you:

• Build an exercise habit
• Become more gritty and disciplined
• Connect with new, like-minded creators

All at the same time.

Our goal is to empower you to become a successful creator.
How does it work?

Once you've applied and been invited to join, these will be the rules:

• Choose a program
• Exercise for 30 min
• Share proof of your workout

Every day. For 30 days straight.
Read 4 tweets
4 Feb
In her song "7 rings", Ariana Grande gives you great (unintended) copywriting advice.

She says:

"I see it, I like it, I want it, I got it."

This is a framework you can use to write more powerful copy.

Let me explain 👇
Ariana's line explains the AIDA model:

You get your readers Attention (I see it)

You keep them Interested (I like it)

You create a Desire (I want it)

They take Action (I got it)
This framework allows to you create a clear, structured journey for your reader.

Your writing should smoothly walk them through each stage and finally lead to a concrete action:

A follow.

A sign-up.

A purchase.

Whatever. You. Want.
Read 4 tweets
1 Feb
@dickiebush’s Ship 30 for 30 changed my writing game forever.

• It cemented a daily writing habit.
• It accelerated all my feedback loops.
• It changed the way I approach distribution.

These are the 10 most important lessons from my experience 👇
1/ The fastest way to change your habits is to change your tribe.

When you’re surrounded by people who write and ship essays every day, you quickly become the kind of person who does that too.

Want to become a writer? Hang out with writers and do what they do.
2/ Writing is a muscle.

The more you use it, the stronger it gets.

Shipping an essay every day forces you to push your writing muscle to its limits, accelerating your growth by 10x.
Read 13 tweets

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