Thread by @GrayConnolly

The hammering of the puffer jacket demo is due to the media making out in 2018-2019 that the Coalition losing the birkenstock Bolshevik/Buddhist currency trader demo had any electoral significance. Which it did not. In fact you probably want to lose that demo realistically

Anyone who lived 2018-2019 remembers the media hailing the Kelly O’Dwyers as the harbinger of anything instead of the last gasps of vapid Costelloism. The most perceptive analyst instead was the demonised @fitzhunter who gets where elections are won/lost in this massive country

Media idea of the crucial swing demo always looks a lot like .... the media. Whereas in reality it is the complete opposite. Why Morrison wisely focuses on the Australian mainstream that populates esp the raft of marginal seats that encircle the outer areas of major cities.

See here - Labor has won once federally in the past almost 30 years because it had a nerdish Queenslander who made a point of being seen going to church every Sunday. Beazley from WA almost won for the same reasons. We elect boring and sensible

https://twitter.com/GrayConnolly/status/1396073146264940550