Thread by @QuinnyPig

So let's do a dive into Amazon's ill-advised "Amazon Sidewalk" network. As you might gather, I'm not a fan.

https://twitter.com/cloudpundit/status/1399407146056486917

However, I am a fan of Apple's "Find My" network. What's the difference? On a consumer level (ignore AWS), Apple has Earned Trust whereas Amazon has significantly eroded it.

(Seriously, do you trust the results for any search on Amazon.com? Of course not!)

Find My spells out exactly what the network is used for (finding lost devices and Air Tags), whereas Amazon is vague ("helping devices function better.")

Apple has made it abundantly clear what you're opting into; it asks if you want to add your device to the Find My network when you first set it up.

Amazon has opted everyone into it across the board, and buried the opt-out deep within the Alexa app.

Worse, Amazon is just plain squirrelly about this stuff. I opted out ages ago. My wife also has accounts on our Echo devices. I checked today; she's opted in.

How far I can trust Amazon continues to diminish.

This is absolutely going to have effects on AWS. "Which half of the business can I trust" isn't something you want your customers ever asking. Customers don't grok your org chart, and expecting them to is patently unreasonable.

Google Reader continues to haunt Google Cloud.

"Opt in?" You naive adorable fool! Amazon will *charge these companies through the nose for access to this* and they will pay it with a smile on their faces!

https://twitter.com/bertjwregeer/status/1399516107329867777