Mandating “all-in” pricing would be a pro-consumer policy win.
Even well-meaning companies are forced to play games with adding on fees at the end of checkout because if they don’t they’ll lose market share to companies that do.
This is exactly what happened to StubHub.
Even well-meaning companies are forced to play games with adding on fees at the end of checkout because if they don’t they’ll lose market share to companies that do.
This is exactly what happened to StubHub.
https://twitter.com/alfeuerer/status/1399361824177410052
Here’s what happened when StubHub tried to do “all-in” pricing on its own: 
Just learned that the Department of Transportation requires airlines and travel agencies to show consumers all-in ticket prices (including all taxes and fees) to make comparison easier.
We need this in more industries!
We need this in more industries!
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