⚠️ Disclaimer:
You can build a decent business with the exact same button. But if you want to WOW your users, follow the next tips to make your CTA stand out...
1. Add Padding
Saying it again (without feeling any guilt):
"Whitespace is your best design pal."
💡Rule of thumb:
Set the horizontal padding equal to x2 the vertical one.
You can always use other formulas but that's a quick way to make it look visually nice.
2. Use rounded corners
This advice is optional and depends on your overall UI style.
💡Rule of thumb:
• Rounded corners are for modern & playful UIs
• Sharp corners are for "serious" & luxury products
3. Capitalize Your Copies
Capital letters/words emphasize your message. Use it for the content that your users can't afford to lose.
Also, users SPEND MORE TIME reading uppercase text.
💡Rule of thumb:
• Uppercase: for SHORT COPY
• Capitalize: for Larger Copies
4. Gradient For More Emphasis
Gradients make bold statements! That's why designers choose gradient backgrounds for their CTA buttons.
That's why you need to test many things, and quickly.
But how do you "test things" for your product?
// Thread //
You need to run concrete experiments with a specific goal, in a specific time period
Having one goal will help you measure the result without distractions
The time limit will stop you from losing time on things that don't add value
A practical framework 👇
How to run (product) experiments:
1. Set a goal (eg. increase conversion rate) 2. Come up with an idea (eg. add more CTAs) 3. Build the solution (eg. deploy new website) 4. Measure the impact of your experiment after X weeks/days (eg. analytics)