7 Powerful UX Laws explained for normal people. Jargon-free!

A visual thread
Hick's Law

"The time it takes to make a decision increases with the number and complexity of choices"

Remove or hide non important actions. People want to complete their task in no time, without thinking.
Fitts's Law

"The time to acquire a target is a function of the distance to and size of the target"

Always place your CTA in the right place, without distracting the user's flow. Not too early. Not too far away.
Jakob’s Law

"Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know"

Always make sure that your important elements are in the right position.
Miller’s Law

"The average person can only keep 7 (plus or minus 2) items in their working memory"

Don't overwhelm people with choices. Display only the necessary amount of information bc the human brain has limits.
Law of Proximity

"Objects that are near, or proximate to each other, tend to be grouped together"

Group together relevant elements to help people understand information quicker & more efficient
Von Restorff Effect

"It predicts that when multiple similar objects are present, the one that differs from the rest is most likely to be remembered"

Highlight only your main CTA elements to drive attention to them.
Doherty Threshold

"Productivity soars when a computer and its users interact at a pace (<400ms) that ensures that neither has to wait on the other"

Limit loading interactions under 400ms or make them enjoyable (eg. progress bar, facts) when it's not possible.

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More from @d__raptis

23 Apr
7 UI Tips for beautiful & usable card designs

A Visual Thread 👇
1. Adjust Border Radius

Avoid using the same border radius for both the card and the inner elements

A rule of thumb is to use for the inner border-radius half the size of the outer element
2. Highlight Your Main CTA

A common mistake is to use too many primary CTA

You need to force users to take a single action & don't confuse them

Have a single primary CTA in your card
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100+ high performing @figmadesign templates for your graphics

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It's critical to stand out with an attention-grabbing page because you compete with 100s of other product daily/weekly

@ProductHunt changed my life!

Three years ago, I discovered it and I was amazed by all the cool products.

It pushed me to follow my dream of building useful products for people and the support was incredible.

It even helped me earn my 1st money online...
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A big thread about everything I know about the topic.
An interesting topic about makers, indie hackers, founders, and startups.

During the last 6 years, I'm using Product Hunt daily and have launched several products successfully.

The benefits are insane and everyone must launch there at least one time

Let's dive in...
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Their monthly traffic is 5M and ~30% is from the US, according to @SimilarWeb

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Multiple actions create multiple opportunities.

That's why you need to test many things, and quickly.

But how do you "test things" for your product?

// Thread //
You need to run concrete experiments with a specific goal, in a specific time period

Having one goal will help you measure the result without distractions

The time limit will stop you from losing time on things that don't add value

A practical framework 👇
How to run (product) experiments:

1. Set a goal (eg. increase conversion rate)
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3. Build the solution (eg. deploy new website)
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Some extra tricks...
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How to validate almost any idea in a few days

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Think hard to remember/understand how you came up with the idea.

Focus on the frustrative steps during the process

And why someone would care to solve this problem
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Now, you write down a story.

Try to focus on the bad feeling you felt during the process to make people re-feel their own experiences

End with your solution and make it look like the "painkiller" in the scenario
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I reached a 30% conversion rate for MagicPattern.design landing page

13k unique visitors ➡️ 4k signups

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What ➡️ Create background patterns
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Visuals grab user attention because they can be processed 60,000 times faster than text.

By adding well-designed product images in your landing page you make your visitor wanna try your product

PS. Video works too. We'll see how below Image
Read 9 tweets

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