In the future, everyone will be an investor.

Technology and regulatory changes are both making investing more accessible.

At the same time, we're seeing a massive shift in the cultural mindset from "renting" time to thinking like an equity holder.

Thread 👇
1/ Until the past few years, you had to make over $200K a year or have a net worth over $1M to make angel investments. The rules were incredibly restrictive.

The SEC recently changed the rules to make angel investing more accessible (though still not available to everyone yet).
2/ As a result, we're starting to see more venture rounds include employees, creators, customers, and everyday people:

@Kimberly_Kap set aside $500K of her dating app @getsnackapp's round for Gen Zs.

@gaganbiyani & @wes_kao opened up Maven's seed round to the public.
3/ At the same time, young people are thinking like investors & putting dollars to work.

We see this in the 13M users of Robinhood.

We see this in the 10M members of r/WallStreetBets.

We see this in the rise of social investing platforms like CommonStock and Public.
4/ Creators don't want to rent space on their feeds to brands.

Red Bull wanted to work with Josh Richards, a TikTok creator with 25M followers.

Instead, Richards decided to launch his own energy drink and created Ani Energy.

Creators want to be owners. Image
5/ Notice this line from @TaylorLorenz's latest piece:

"What [food creators] want is to build their own businesses, whether by launching a cookware line, publishing a cookbook or opening a restaurant. What they don’t want is to work for someone else."

They are entrepreneurs.
6/ Young people are inherently skeptical of institutions.

They grew up watching their parents work within "the system" only to lose their jobs in the Great Recession.

Why rent your time to a corporation when you could take your fate into your own hands and be an owner?
7/ Crypto unlocks more potential to be an investor.

Own an NFT and watch its value appreciate.

Own a social token and share in your favorite creator's upside.

46 million Americans own at least a share of Bitcoin.
8/ Tech is making investing faster & easier than ever.

Outdated regulations are changing.

And culture is shifting to thinking like an owner, not a renter.

These forces are combining to make investing more accessible to anyone, which in turn unlocks greater economic mobility.

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More from @rex_woodbury

4 Jun
1/ McDonald's new marketing strategy is fascinating.

"Accelerating the Arches" focuses on acquiring customers by "investing in new, culturally relevant approaches."

The first collab was with Travis Scott, which helped boost sales by 4.6%. ImageImageImageImage
2/ Travis Scott was the first celebrity to get his own McDonald's meal since Michael Jordan got the McJordan in 1992.

The $6 "Travis Scott Meal" was so popular that McDonald's ran low on some ingredients. Image
3/ Travis Scott earned about $20M from the deal.

$5M came from regular endorsements.

$15M came from merchandise, including the absurd yet incredible chicken nugget body pillow. Image
Read 5 tweets
3 Jun
Olivia Rodrigo's "Good 4 U" hit No. 1 on the Billboard Hot 100 and broke Spotify's record for the most streams in a single week, with 84 million

The song was manufactured to be a massive hit in a streaming-driven world

Here's how 👇 Image
1/ Chart rankings are now done by # of streams. Artists also get paid per stream. This incentivizes shorter songs.

Hit songs used to be ~3.5 to 4 minutes.

"Good 4 U" is only 2:57. Image
2/ A stream is also only recorded after 30 seconds of listening.

This means that artists are pulling catchy choruses earlier into songs.

Choruses used to hit ~45 seconds into a song.

The "Good 4 U" chorus hits 28 seconds in.
Read 8 tweets
25 May
NoPixel is the most fascinating virtual world on the internet.

NoPixel is a role-playing game in Grand Theft Auto. You have to apply to get in, and you must stay in character the whole time.

Here's how it works 👇
1/ First, you create your character. You customize your hair, your clothing, your accessories.

Then you fill out an application. You answer questions in character, like "You’ve found what looks like a random car in the street with a load of drugs inside. What do you do and why?”
2/ The goal of role-play is to create an immersive experience—basically to create a realistic, robust virtual world.

At all times in NoPixel, you must talk and act as your character.
Read 14 tweets
21 May
During the pandemic, unemployment in the Philippines hit 40%.

Thousands of Filipinos without jobs—like Howard, pictured here—turned to blockchain-based online games as a way to make money.

Here's how it happened 👇
It started with Axie Infinity, a popular blockchain game with cartoonish creatures called Axies.

Axie is what’s called a play-to-earn game: if you win battles you earn a resource called Small Love Potion. You can exchange SLP for the cryptocurrency ETH & then convert to dollars.
This man used to drive a taxi, but he had no customers during COVID.

He started playing Axie and making up to ~$300 a month. For reference, minimum wage in the Philippines is about $170 per month.
Read 13 tweets
20 May
In 1899, a group of French and German artists drew illustrations of what they thought the world would look like in 2000.

In this drawing, they basically predicted FaceTime.
The artists imagined a device that would let you project a performance into another room—kind of like TV.
They envisioned moving sidewalks.
Read 8 tweets
20 May
1/ In January 2019, Burger King began mysteriously liking people's tweets from 2010.

Because liking decade-old posts is creepy, people started noticing. But no one could figure out why.
2/ After the internet was buzzing, Burger King did its mic drop:
3/ For $0 in marketing spend, Burger King created massive earned media value. Not bad.

Brilliant example of savvy, innovative social media marketing.
Read 4 tweets

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