1/ McDonald's new marketing strategy is fascinating.
"Accelerating the Arches" focuses on acquiring customers by "investing in new, culturally relevant approaches."
The first collab was with Travis Scott, which helped boost sales by 4.6%.
2/ Travis Scott was the first celebrity to get his own McDonald's meal since Michael Jordan got the McJordan in 1992.
The $6 "Travis Scott Meal" was so popular that McDonald's ran low on some ingredients.
3/ Travis Scott earned about $20M from the deal.
$5M came from regular endorsements.
$15M came from merchandise, including the absurd yet incredible chicken nugget body pillow.
4/ Now McDonald's is partnering with BTS.
The BTS Meal is available in 50 countries.
Merch includes bathrobes, hoodies, sandals, and socks.
And BTS x Mickey D's even includes exclusive in-app digital content.
5/ McDonald's says:
"Whether 7 fries for each BTS member, or the marriage of BTS purple with McDonald’s red & gold, these designs represent an iconic partnership between 2 fan-favorite brands"
The lesson: amplify your brand by joining forces with another iconic brand / creator.
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Technology and regulatory changes are both making investing more accessible.
At the same time, we're seeing a massive shift in the cultural mindset from "renting" time to thinking like an equity holder.
Thread 👇
1/ Until the past few years, you had to make over $200K a year or have a net worth over $1M to make angel investments. The rules were incredibly restrictive.
The SEC recently changed the rules to make angel investing more accessible (though still not available to everyone yet).
2/ As a result, we're starting to see more venture rounds include employees, creators, customers, and everyday people:
NoPixel is the most fascinating virtual world on the internet.
NoPixel is a role-playing game in Grand Theft Auto. You have to apply to get in, and you must stay in character the whole time.
Here's how it works 👇
1/ First, you create your character. You customize your hair, your clothing, your accessories.
Then you fill out an application. You answer questions in character, like "You’ve found what looks like a random car in the street with a load of drugs inside. What do you do and why?”
2/ The goal of role-play is to create an immersive experience—basically to create a realistic, robust virtual world.
At all times in NoPixel, you must talk and act as your character.
During the pandemic, unemployment in the Philippines hit 40%.
Thousands of Filipinos without jobs—like Howard, pictured here—turned to blockchain-based online games as a way to make money.
Here's how it happened 👇
It started with Axie Infinity, a popular blockchain game with cartoonish creatures called Axies.
Axie is what’s called a play-to-earn game: if you win battles you earn a resource called Small Love Potion. You can exchange SLP for the cryptocurrency ETH & then convert to dollars.
This man used to drive a taxi, but he had no customers during COVID.
He started playing Axie and making up to ~$300 a month. For reference, minimum wage in the Philippines is about $170 per month.