June 1 has become the start of a rainbow-themed marketing campaign for every brand across the globe.
This phenomenon is known among the queer community as "rainbow capitalism." #RainbowCapitalism
This phenomenon is known among the queer community as "rainbow capitalism." #RainbowCapitalism
So how do you ensure that Pride month isn't reduced to a marketing gimmick?
Here are some questions you can ask.
Here are some questions you can ask.
1. Do you have any workplace policies that help develop an inclusive work environment?
2. Have you organised an event that promotes LGBTQ+ interests, arts, and businesses?
3. Is your organisation a safe space for members of the LGBTQ+ community?
2. Have you organised an event that promotes LGBTQ+ interests, arts, and businesses?
3. Is your organisation a safe space for members of the LGBTQ+ community?
4. Did you employ any LGBTQ+ artists or designers to create Pride-themed products?
5. What happens to the profits made from the Pride-themed merch?
5. What happens to the profits made from the Pride-themed merch?
Undeniably, there is immense symbolic power in seeing a positive portrayal of the community in adverts and campaigns. But the struggle does not end there.
The significance of these efforts may be short-lived if not backed by genuine commitments.
The significance of these efforts may be short-lived if not backed by genuine commitments.
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