(🆚) NEW: As promised, here's a special edition of the "Lost Classics of the 1960s" series—from the Music section of PROOF—for subscribers. If you like the Beatles, you'll want to check this out; there are bands here you've almost certainly never heard of. sethabramson.substack.com/p/lost-classic…
(PS) For what it's worth, in doing research for this article I came across two bands even I'd never encountered before—despite being a DJ specializing in sixties music back in the 1990s. And one song in this article is a new favorite sixties song of mine. (That takes some doing!)
(PS2) Whenever I do a "Lost Classics of the 1960s" article, I struggle to calibrate how obscure to get, as collectors, enthusiasts, and casual listeners have different senses of how obscure is *too* obscure. Two songs in this article are, I think, at the second-to-deepest level.
(PS3) FYI, I didn't just look for bands that sounded like the Beatles roughly contemporaneous to the Beatles—I curated the kickass songs from those bands. If you like sixties music, I'd wager you'll be downloading at least five new songs on Apple Music after reading this article.
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