Some of the most unusual economic indicators you've probably never heard of-

A thread...
1. Men’s underwear Index: Accordingly to this index, a decline in men’s underwear sales indicates a poor overall state of economy, while an upswing in sales predicts an improving economy.
Hence, by tracking the sales of men's underwear, we might be able to detect the relative health of the economy.
2. The First Date Indicator:
When an economy bottoms out, people seek the comfort of relationships to overcome depression and loneliness. The indicator shows how there is an increased traffic on online dating sites during recession.
This was seen during the crisis of 2008, when US-based online dating service Match. com reported the highest surge in traffic in over seven years.
3. The Garbage Indicator:
The more money people have, the more they buy, and the more they toss away. This indicator suggests that a booming economy is likely to lead to increased waste disposal. According to economists, the indicator has an 82% accuracy to US economic growth.
4. The R-Word Index:
This indicator, created by The Economist, keeps a count on how many times the word “Recession” appears in the news. The idea is that during an economic downturn there is a surge in the usage of the “scary word starting with R.”
5. The Champagne Index:
When you have reasons to celebrate, you pop open a bottle of champagne. So champagne sales are normally associated with rising income levels in the economy. They tell us whether shoppers are buying luxury or premium goods, indicating the market sentiment.
6. Buttered Popcorn Index - Conventional wisdom suggests that when the economy is in tatters, people tend to get frugal. But when times are tough people also need an escape, like watching a movie with a bucket of buttered popcorn.
This indicator shows how the movie business can thrive during an economic downturn. Reports found that the US box office saw one of its best years during the 2008 recession, and plummeted as the markets eased later

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More from @finshots

1 Jun
Why is the Indian govt. pushing for a 'land bank'?
In her 2021 budget speech, FM Nirmala Sitharaman announced that the govt will set up a land bank. And recently, the Department of Investment and Public Asset Management (DIPAM) has finalized the structure of this bank to get rid of unproductive landholdings of PSUs
So what exactly is a ‘land bank’? Basically, it is an entity to help manage and dispose of vacant land & to put it to better, more productive use. This single entity will handle all the landholdings of the PSUs.
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8 Jan
For the first time ever, a credit rating agency in China is forced to pay ~$8 million for bond defaults of a construction firm.

Why?

A thread...
You see, Credit Rating Agencies (CRAs) are independent entities that evaluate a borrower's creditworthiness. They tell you about a borrower’s state of affairs and offer you an objective assessment of their repayment ability.
And if a company is rated by a CRA, the chances of scoring a loan increase rather disproportionately. So, most corporates actively seek out CRAs to get a rating and pay them good money in the process. Of course, it’s not a bribe. It’s just professional fees.
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27 Nov 20
A thread on how P&G cracked the Indian detergent market.

P&G's detergent brand Tide has been a market leader in the US for many decades. However, when P&G launched Tide in India in 2000 it failed abysmally. Tide could capture just 0.7% of the market after 3 years of its launch.
So the executives were compelled to conduct market research on the Indian detergent market. And they were taken aback by the results.
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23 Nov 20
Amazon paid $0 in federal taxes even after making profits of $3billion and $10billion in 2017 and 2018 resp.

How did they do it?
For the uninitiated, companies in the US pay two types of taxes on their profits. First, a federal tax of 21%, which they pay to the Central Govt, and second a state tax that's paid to the local state govt.
Also, the US govt wanted companies to spend more on R&D so that the US can continue their tech dominance. So, they offered incentives and tax breaks. The Tax Cuts and Jobs Act, 2017 allowed companies to account for new capital/R&D investments as expenses incurred in the same year
Read 6 tweets
21 Nov 20
For over 70 years after its inception, Coca-Cola was sold at 5 cents ($0.05). This price remained constant even after the beverage gained popularity.

Why?
Well, it all lies in a business decision made by the then President of the company- Asa Candler. Back in Candler's time, Coca-Cola was mostly sold through soda fountains. But in 1899, two lawyers had a bright idea- they wanted to sell Coke in pet/glass bottles.
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Read 6 tweets
15 Nov 20
Since RCEP is trending right now, we thought we could whip up a quick explainer on the subject matter and maybe tell you why India decided to walk out of the agreement last year
The Regional Comprehensive Economic Partnership (RCEP) is a free trade agreement between the 10-member Association of Southeast Asian Nations and a few other partner countries. But it's mainly spearheaded by China
So with the RCEP, Indian manufacturers could have shipped certain goods and sold them elsewhere without having to worry about, say a 30% tariff. This way our prices could've remained competitive & domestic manufacturers would have actually had a shot at selling their goods abroad
Read 14 tweets

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