Thread by @ImSamThompson

The easiest way to generate 15-25 calls every week with qualified leads for your B2B products/services 💰

A step-by-step playbook 👇🏻

This omni-channel sequence has generated 1000's of leads and millions of dollars worth of deals for B2B companies.

For one company it has generated:

✅ 50+ Qualified Conversations
📅 14 Booked Discovery Calls
💰 $11,500 Cash Collected
💸 $4,000 MRR

IN THE LAST THREE WEEKS 🤯

Quick PSA:

These threads take a lot of time and the strategy I am about to share can potentially unlock tens of thousands of dollars for your business.

All I ask is that you retweet the first tweet ☝🏻 above to share the knowledge.

Thank you 🙏🏻

Now lets get started 🚀

So why omni-channel outreach?

❌ LinkedIn is limiting the amount of connections/messages you can send on the platform.

❌ Cold email is getting less and less effective (& saturated).

✅ Combining the two into a powerful sequence is the key.

Here is my 10 step sequence 👇🏻

Step One: Sourcing Leads 📃

A credible lead list is crucial - it gives your entire campaign a stronger foundation to book more calls.

My top three sources:
1️⃣ @NickAbraham12 's Custom Lists
2️⃣ Linkedin Post Engagers (via Leadbird)
3️⃣ Sales Navigator

Quality is Key 🔑

Step Two: View LinkedIn Profile 👀

Your prospect will get a notification saying "_____ just viewed your LinkedIn profile."

Easy first touch to build awareness and improve response rates later on in the sequence.

⭐ Pro Tip: Your LinkedIn & Email profile pictures should match.

Step Three: Email Verification ✅

You only want to send emails to verified leads so you don't ruin your domain.

Best Platforms:
👉🏻 Neverbounce
👉🏻 Debounce
👉🏻 Leadbird

Once you verify good emails you are ready for your first outreach message.

Step Four: First Email ✉️

The copy is relatively simple.

1️⃣ Personalized First Line: Use AI to do this fast

2️⃣ Short Body: Deliver your value prop

3️⃣ Social Proof/Case Studies: Show your credibility

4️⃣ CTA: Ask questions to gauge interest

⭐ Pro Tip: Shorter is better.

Step Five: LinkedIn Request 💻

Send them a connection request on LinkedIn with this message 👇🏻

"Hey (FIRST NAME),

(Personalized First Line)

Would love to connect."

You will see between a 30-50% acceptance rate. 👋

Step Six: Follow Up Email 📨

Bring the two platforms together with a quick email 👇🏻

"Hey (First Name),

I sent you a message on LinkedIn but I know how crazy the inbox can be, just wanted to reach out because (VALUE PROP).

Interested in chatting?"

Stay top of mind ✅

Step Seven: Re-Engage LinkedIn Message 📱

The LinkedIn inbox is hectic.

Especially for professionals being targeted in cold outreach campaigns.

❌ Don't over complicate the message.

"Hey (FIRST NAME) - just bumping this up!"

✅ Your goal = stay at the top of their inbox.

Step Eight: Last Chance Email 😅

If you haven't gotten a response yet it means your offer isn't powerful enough.

This email is your chance to change that 👀

What can you offer for FREE to prove your value?

👉🏻 Free Audits
👉🏻 Valuable Intro
👉🏻 Podcast Feature

LEAD WITH VALUE.

Step Nine: Personalized GIF 💥

You need to 🔥 STAND OUT 🔥

By sending a personalized GIF you will catch your prospect's attention.

Leadbird does some cool stuff with the personalized gifs.

Include personalized text and use your prospects profile picture 👇🏻

Step Ten: LinkedIn Audio Message 📣

This is the most UNDER-RATED tool.

It will help you:

✅ Been seen as a human
✅ Stand out in an ocean of text
✅ Connect on a personal level

Use this FREQUENTLY 🔥

Want to learn more about cold outreach?

Here are the top follows 💸

👉🏻 @NickAbraham12
👉🏻 @blackhatwizardd
👉🏻 @THETYFRANKEL
👉🏻 @MartelMetellus
👉🏻 @SaaSCapo
👉🏻 @Shawpreneur
👉🏻 @alxberman
👉🏻 @linkedin_king
👉🏻 @sean0to10k
👉🏻 @DONVESH
👉🏻 @DotComCJ

They drop gems DAILY 💎

🚨 TLDR:

My 10 step cold outreach sequence:

1. Source Leads
2. View LinkedIn Profile
3. Verify Email
4. First Email
5. LinkedIn Request
6. Follow-Up Email
7. Linkedin DM
8. Last Chance Email
9. Personalized GIF
10. Linkedin Audio Message

Go book calls & close deals 💰

If you're having trouble getting leads for your business then you should book a call with Leadbird (leadbird.io)

@NickAbraham12 & @MartelMetellus will happily help you flood your inbox with high quality leads 💸