10 months ago I had 700 followers.
Today I have over 40k friends here.
Here are 29 tips to grow a small account:
Today I have over 40k friends here.
Here are 29 tips to grow a small account:
Tip:
Quantity leads to quality
Explanation:
Tweet an obscene amount when you start. You will never know what great content actually looks like until you make enough bad content to find out.
Who does this well?
@APompliano
Quantity leads to quality
Explanation:
Tweet an obscene amount when you start. You will never know what great content actually looks like until you make enough bad content to find out.
Who does this well?
@APompliano
Tip:
Engage with "Notch Above" accounts
Explanation:
Don't flock to Naval's tweets. Find someone a step ahead of you (e.g. if you're at 500, target an account with 2,000.) They just did what your next step is. Build that relationship.
Who does this well?
@AprilynneA
Engage with "Notch Above" accounts
Explanation:
Don't flock to Naval's tweets. Find someone a step ahead of you (e.g. if you're at 500, target an account with 2,000.) They just did what your next step is. Build that relationship.
Who does this well?
@AprilynneA
Tip:
Analyze formats and patterns
Explanation:
Content is king, but format is queen. Find different styles to format your posts and unique ways of saying things. Notice the patterns that successful accounts follow.
Who does this well?
@AlexLlullTW
Analyze formats and patterns
Explanation:
Content is king, but format is queen. Find different styles to format your posts and unique ways of saying things. Notice the patterns that successful accounts follow.
Who does this well?
@AlexLlullTW
Tip
Study the writing of great accounts
Explanation:
Compile a list of accounts you personally like. What is it about their writing that sticks with you? What frameworks do they use for writing? Twitter is all about interesting writing.
Who does this well?
@adelinethewong
Study the writing of great accounts
Explanation:
Compile a list of accounts you personally like. What is it about their writing that sticks with you? What frameworks do they use for writing? Twitter is all about interesting writing.
Who does this well?
@adelinethewong
Tip:
Get really good at Advanced Search
Explanation:
Use these tools to search for the best content by certain accounts, identify good topics to post about, etc. If you master advanced search, you can reverse engineer your content strategy.
Who does this well?
@dickiebush
Get really good at Advanced Search
Explanation:
Use these tools to search for the best content by certain accounts, identify good topics to post about, etc. If you master advanced search, you can reverse engineer your content strategy.
Who does this well?
@dickiebush
Tip:
Document your learnings
Explanation:
You don't have to be an expert on something to post about it. Sharing your learnings along the way is powerful. Document the processes you're making for your work & what you're learning.
Who does this well?
@damengchen
Document your learnings
Explanation:
You don't have to be an expert on something to post about it. Sharing your learnings along the way is powerful. Document the processes you're making for your work & what you're learning.
Who does this well?
@damengchen
Tip:
Play games with your online friends
Explanation:
This comes in many forms. Offer free work to your audience, do an AMA, give away knowledge, etc. Always be offering value.
Who does this well?
@heyblake (🤷♂️)
Play games with your online friends
Explanation:
This comes in many forms. Offer free work to your audience, do an AMA, give away knowledge, etc. Always be offering value.
Who does this well?
@heyblake (🤷♂️)
Tip:
Double down on the content you like creating
Explanation:
Don't go after the topic with the most potential. Pick the one you could talk about for hours on end. You'll stick with it, and consistency beats potential every time.
Who does this well?
@anafabrega11
Double down on the content you like creating
Explanation:
Don't go after the topic with the most potential. Pick the one you could talk about for hours on end. You'll stick with it, and consistency beats potential every time.
Who does this well?
@anafabrega11
Tip:
Find a group of 5 supportive friend accounts
Explanation:
Making friends is the best way to grow because it makes it more enjoyable. Don't do this alone. Find people at a similar stage and have common goals. Push each other to do more.
Who does this well?
@ThatChristinaG
Find a group of 5 supportive friend accounts
Explanation:
Making friends is the best way to grow because it makes it more enjoyable. Don't do this alone. Find people at a similar stage and have common goals. Push each other to do more.
Who does this well?
@ThatChristinaG
Tip:
Don't ask for anything from anyone
Explanation:
Stop asking people to do you favors. In the beginning, you have no leverage. Later, you should rarely use it. This is a community you're building, not a group you should manipulate.
Who does this well?
@vincenzolandino
Don't ask for anything from anyone
Explanation:
Stop asking people to do you favors. In the beginning, you have no leverage. Later, you should rarely use it. This is a community you're building, not a group you should manipulate.
Who does this well?
@vincenzolandino
Tip:
Give away free stuff all the time
Explanation:
This can be products, services, knowledge, advice, humor, or smiles. Give give give at every turn. If you consistently give without expectation, your audience will adore you.
Who does this well?
@fabianarbor
Give away free stuff all the time
Explanation:
This can be products, services, knowledge, advice, humor, or smiles. Give give give at every turn. If you consistently give without expectation, your audience will adore you.
Who does this well?
@fabianarbor
Tip:
Focus 80% on the hook, 20% on the rest
Explanation:
Tweeting is writing. Writing is captivating attention from line to line. The first line matters most. Rework the first lines of your posts multiple times. Keep them engaging and bold.
Who does this well?
@davegerhardt
Focus 80% on the hook, 20% on the rest
Explanation:
Tweeting is writing. Writing is captivating attention from line to line. The first line matters most. Rework the first lines of your posts multiple times. Keep them engaging and bold.
Who does this well?
@davegerhardt
Tip:
Zoggle when others zig
Explanation:
If you're looking at what other people are doing, you're already far behind. Blaze your own trail forward. Do things that may seem weird to others in your content strategy.
Who does this well?
@AmandaMGoetz
Zoggle when others zig
Explanation:
If you're looking at what other people are doing, you're already far behind. Blaze your own trail forward. Do things that may seem weird to others in your content strategy.
Who does this well?
@AmandaMGoetz
Tip:
Pick the right metrics to measure
Explanation:
Don't go into this blindly. Building an audience? Cool. Answer me this: why? And what metrics determine your success after 1 month? 6 months? 3 years? Follows, likes, and retweets are not good goals.
Who does this well?
@dr
Pick the right metrics to measure
Explanation:
Don't go into this blindly. Building an audience? Cool. Answer me this: why? And what metrics determine your success after 1 month? 6 months? 3 years? Follows, likes, and retweets are not good goals.
Who does this well?
@dr
Tip:
DM 10 new people every day
Explanation:
The name of the growth game is relationships. Do things that don't scale, and over time your growth will scale. Pick 10 random people to message that day, and just start a convo. No CTA, no ask.
Who does this well?
@aaditsh
DM 10 new people every day
Explanation:
The name of the growth game is relationships. Do things that don't scale, and over time your growth will scale. Pick 10 random people to message that day, and just start a convo. No CTA, no ask.
Who does this well?
@aaditsh
Tip:
DM all new followers with a unique message
Explanation:
This is possible early on, so take advantage of it. When you see new followers come in, DM them right away. Intro yourself and ask what content you can create for them.
Who does this well?
@mkhundmiri
DM all new followers with a unique message
Explanation:
This is possible early on, so take advantage of it. When you see new followers come in, DM them right away. Intro yourself and ask what content you can create for them.
Who does this well?
@mkhundmiri
Tip:
Grow your swipe file religiously
Explanation:
Collect snippets of text, imagery, video, etc. in a Notion doc. Dump all new items in, organize them second. Bonus points if you share this publicly. Revisit your swipes on a weekly cadence.
Who does this well?
@harrydry
Grow your swipe file religiously
Explanation:
Collect snippets of text, imagery, video, etc. in a Notion doc. Dump all new items in, organize them second. Bonus points if you share this publicly. Revisit your swipes on a weekly cadence.
Who does this well?
@harrydry
Tip:
Make your bio about them
Explanation:
Most bios are all like "I'm Brian and I founded 3800 startups and blah blah..." NOOOOO. Do this instead: "Dog enthusiast & serial entrepreneur. Follow me and I'll give you a free startup idea."
Who does this well?
@alexgarcia_atx
Make your bio about them
Explanation:
Most bios are all like "I'm Brian and I founded 3800 startups and blah blah..." NOOOOO. Do this instead: "Dog enthusiast & serial entrepreneur. Follow me and I'll give you a free startup idea."
Who does this well?
@alexgarcia_atx
Tip:
Use your location slot creatively
Explanation:
Locations are cool. What you're building is cooler. Set a pre-cursor to your link CTA by using the location field.
Who does this well?
@jmoserr
Use your location slot creatively
Explanation:
Locations are cool. What you're building is cooler. Set a pre-cursor to your link CTA by using the location field.
Who does this well?
@jmoserr
Tip:
Give context with your profile banner
Explanation:
Don't make it hard for me to know what you do and why I should follow you. Your banner is a chance to visualize the value you'll bring to me. Capitalize on it.
Who does this well?
@GraemeCrawley_
Give context with your profile banner
Explanation:
Don't make it hard for me to know what you do and why I should follow you. Your banner is a chance to visualize the value you'll bring to me. Capitalize on it.
Who does this well?
@GraemeCrawley_
Tip:
Follow "Topics" and post content that fits in these buckets
Explanation:
Lemme hear you say "Underrated!" Click "Topics" in the sidebar and identify 3-5 of them to use as core keywords for your content. Then post using the keywords.
Who does this well?
@PaulYacoubian
Follow "Topics" and post content that fits in these buckets
Explanation:
Lemme hear you say "Underrated!" Click "Topics" in the sidebar and identify 3-5 of them to use as core keywords for your content. Then post using the keywords.
Who does this well?
@PaulYacoubian
Tip:
Install Twemex to see everyone's best content instantly
Explanation:
This tool lets you see any user's top content instantly, and do some search wizardry. You can also sort by "Recent Hits" for ideas.
Who does this well?
Cheers to @thisiskp_ for this one.
Install Twemex to see everyone's best content instantly
Explanation:
This tool lets you see any user's top content instantly, and do some search wizardry. You can also sort by "Recent Hits" for ideas.
Who does this well?
Cheers to @thisiskp_ for this one.
Tip:
Find viral content from other industries
Explanation:
Marketer? Look at what "Design Twitter" is talking about. Find posts that take off and figure out why. Use the patterns in formatting, writing, and sentiment in your own content.
Who does this well?
@brianne2k
Find viral content from other industries
Explanation:
Marketer? Look at what "Design Twitter" is talking about. Find posts that take off and figure out why. Use the patterns in formatting, writing, and sentiment in your own content.
Who does this well?
@brianne2k
Tip:
Don't post links
Explanation:
Twitter doesn't want you helping people leave their site. Don't post too many links (or any.) You can always put links in a reply or DM them to people.
Who does this well?
Most people. Make sure you do, too.
Don't post links
Explanation:
Twitter doesn't want you helping people leave their site. Don't post too many links (or any.) You can always put links in a reply or DM them to people.
Who does this well?
Most people. Make sure you do, too.
Tip:
Build or learn in public
Explanation:
Sharing what you're going through and giving actionable step-by-steps is highly valuable. You'll get followers by following this consistently.
Who does this well?
@d__raptis
Build or learn in public
Explanation:
Sharing what you're going through and giving actionable step-by-steps is highly valuable. You'll get followers by following this consistently.
Who does this well?
@d__raptis
Tip:
Start a product and grow alongside it
Explanation:
The biggest hack in this list. Build a product. Share the process of building it, designing it, promoting it, etc. Get people excited about a common solution.
Who does this well?
@JanelSGM
Start a product and grow alongside it
Explanation:
The biggest hack in this list. Build a product. Share the process of building it, designing it, promoting it, etc. Get people excited about a common solution.
Who does this well?
@JanelSGM
Tip:
Find your format and go all in
Explanation:
After you've posted for several months at an obscene rate, you'll start noticing patterns. You'll see what works, what doesn't. Once you find what quality content is for you, do way more of it.
Who does this well?
@jackbutcher
Find your format and go all in
Explanation:
After you've posted for several months at an obscene rate, you'll start noticing patterns. You'll see what works, what doesn't. Once you find what quality content is for you, do way more of it.
Who does this well?
@jackbutcher
Tip:
Optimize for retweets, not likes
Explanation:
While retweets aren't a goal for being on Twitter, you should optimize your writing for them. Likes don't move the needle. Retweets are what cause virality. Make posts shareable & relatable.
Who does this well?
@eade_bengard
Optimize for retweets, not likes
Explanation:
While retweets aren't a goal for being on Twitter, you should optimize your writing for them. Likes don't move the needle. Retweets are what cause virality. Make posts shareable & relatable.
Who does this well?
@eade_bengard
Tip:
Make it a no-brainer to follow you
Explanation:
Finally, give away so much valuable info and free stuff that people would be out of their minds NOT to follow you. Make the choice for them by being THAT account.
Who does this well?
@anthilemoon
Make it a no-brainer to follow you
Explanation:
Finally, give away so much valuable info and free stuff that people would be out of their minds NOT to follow you. Make the choice for them by being THAT account.
Who does this well?
@anthilemoon
That's all, folks!
Did you like this thread?
It would mean the world if you:
1. Retweet the 1st tweet above
2. Follow me @heyblake
p.s. One lucky retweeter will get early access to Twitter MBA!
Did you like this thread?
It would mean the world if you:
1. Retweet the 1st tweet above
2. Follow me @heyblake
p.s. One lucky retweeter will get early access to Twitter MBA!
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