Thread by @heyblake

I audited 100+ eCommerce websites.

Here are 51 takeaways from 17 shops to help your store sell more:

Shop:
@oatly

Takeaways:

1. Cookies consent that actually makes you like them more.

2. Unique font that you'd only know because of Oatly.

3. Simple lineup of clickable products.

Visual:

Shop:
@ReadySetJUDY

Takeaways:

1. Offers me free money right away.

2. Bold and clear product imagery.

3. Simple CTA language with no room for interpretation.

Visual:

Shop:
@lacroixwater

Takeaways:

1. High-quality product images and added context.

2. Clear separation of sections for skimmability.

3. Customer stories and videos used to perfection.

Visual:

Shop:
@simulate

Takeaways:

1. The most delightful interface on the DTC internet.

2. Micro-interactions to make the content fun.

3. Bold and clear text at every step of the process.

Visual:

Shop:
@drinkolipop

Takeaways:

1. Rotating banner of value.

2. Crisp imagery that contrasts but complements the background.

3. Option to "Quick Add" or dive deeper into the product.

Visual:

Shop:
@nike

Takeaways:

1. Masterful navigation and organization.

2. Pricing made available at all times.

3. Images update when you select new variants.

Visual:

Shop:
@onepeloton

Takeaways:

1. Video backgrounds for deeper context.

2. CTA button pushed down the page for curiosity (this works with bigger brands.)

3. Easily compare products and find the right fit.

Visual:

Shop:
@Gymshark

Takeaways:

1. Ultimate simplicity in navigation.

2. Straightforward CTA placement and language.

3. Adding branding to the background context.

Visual:

Shop:
@dbrand

Takeaways:

1. Perfect injection of brand humor.

2. Storytelling CTA language.

3. Beautiful transitions from section to section.

Visual:

Shop:
@Allbirds

Takeaways:

1. Display company values in the navigation.

2. Let the customer view the content they want upon clicking.

3. Small added context makes a mile of difference.

Visual:

Shop:
@BlkandBold

Takeaways:

1. Founder video that builds trust and loyalty.

2. Social proof galore.

3. Branded chatbot.

Visual:

Shop:
@Pipsnacks

Takeaways:

1. Shipping expectations clearly set.

2. Make it easy for people that don't like buying online.

3. Showcase real people using your product.

Visual:

Shop:
@brilliantorg

Takeaways:

1. Not all eCommerce is physical products.

2. Segment information into sections.

3. Show the product in action.

Visual:

Shop:
@visualizevalue

Takeaways:

1. Simplicity in design wins.

2. Make it easy to see individual products or everything at once.

3. Keep the look consistent in product imagery.

Visual:

Shop:
@WearAtoms

Takeaways:

1. Tailor the experience to the customer.

2. Display your big social proof and quotes.

3. Beautiful imagery wins customers.

Visual:

Shop:
@Chubbies

Takeaways:

1. Offer the free money right away.

2. Brand personality in every image and description.

3. Showcase the fun.

Visual:

Shop:
@fast

Takeaways:

1. Crisp and easy navigation.

2. Make your brand look cool by showing other people.

3. Keep the selling simple.

Visual:

That's all, folks!

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