How to Perfect Your Marketing Funnel As a Small-Business Owner

The first step to succeed in any kind of marketing is to get people’s attention like I have yours right now.

A Thread. 🧵
Why did you click this thread, not another? And now that you clicked, how am I not sure you won’t just go back?

Realize that is also how buyers will react to the content you put out.

How do you get around this? People have short attention spans, how do you sell them anything?
That’s where the basics of marketing will help you.

Every marketing strategy, whether it’s door-to-door selling or online ads falls under these two categories.

1) FARMING: Building an audience & putting them in a funnel.
2) HUNTING: Talking to unknown consumers & selling them.
Hunting as you see in the name, is WILD! You have to get somewhere, sell hard and be okay with a lot of rejection.

You get buyers one day but doesn’t guarantee it the next day. The moment you stop talking to people, income pauses.
Farming 🤝 the opposite. You talk to people, offer them free value until they like you enough to buy from you.

Getting buyers today will guarantee it for tomorrow. If you own a small-business, I will suggest starting with farming. That’s what the rest of the thread will be about
Farming 101: How to Build Your Funnel

To sell any product/ service, make people know about your business and how it can help them.

You can do that by either ads OR
The free-route ➡️ Content Marketing

In content marketing, your content does the marketing not you.
It’s not about selling to people but first giving them free value.

This thread is free-value. Also, you can find people in your niche and cater to their needs. That’s why Aproko Doctor has a million+ followers!
If you are in products; Cooking/ fashion designing etc, then they may prefer visually appealing images on IG

If you are a service-based business, then videos or threads will do.

Know where your average customer spends their time, their needs & how can your content solve them!
Nurture Your Traffic

After you choose the platform, your thought will be; “How do I entertain/ educate my target customers?”

Every content you post, whether it’s a tweet, IG post or YouTube video should be about the other person.

The common variable among them is consistency.
Your Call-To-Action;

Once you do build an audience; They trust you and have received enough value from you to buy from you. Now is the time to make an ask. It’s when you add CTAs like “Click this link” to move them towards the end of the funnel.
On the other side of your link you can sell your product. But I like to provide more free value even after my content. Like I’ll do here, at the end.

If you can make your audience taste the results of your product/ service before ever buying it, then you have won.
Get these right and you will always have a consistent stream of customers. If you learnt from this;

- Turn on my notifications, I would be tweeting contents like this, every day

- Get free value added info, personalized for you
Would be constantly giving out Free Resources, and much more tips on Brand Growth, Sales and Marketing -

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More from @Shawnifee

9 Jun
Want More Customers? Give Them Something To Talk About!

This is how brand positioning boosts your revenue.

A thread 🧵
Brand positioning is how your brand shows up in everything you do —

What you do, why you do it, and how you do it differently or better than others. All these would have your customer at the top of your mind.
You have to provide value to those you’re communicating to!

- Value gives your brand life.
- Value creates conversation,
- It gets your customers to stand up and tell stories about you, for you.

This is how we get THE IMPORTANT word-of-mouth marketing.
Read 14 tweets
8 Jun
I think I’m gonna start sharing knowledge from my 7+ years experience in Marketing and Communications here, daily.

Especially helping small businesses in Nigeria, on how to utilize different digital channels to increase brand reach and make sales.
Man! Worked with nearly 1000 brands, multinationals and personalities, gained 8 certifications, attended Marketing/ Comms events in 3 continents.

Time to constantly give out the knowledge I’ve gained.
You could turn on my notifications, so as not to miss out.
Read 5 tweets
19 Jun 20
Bad Boy Timz x Mayorkun - MJ Remix
Master KG x Burna Boy - Jerusalema
Teyana Taylor x Davido - Killa
Santi - End Of The Wicked
Chike - Dance Of The Booless EP
Rema - Ginger Me
PrettyboyDO - Wildfire album

Today is officially the Good Friday of music 🤯✨
Guys, add new dope songs that dropped today under this tweet, let’s feast 🤝
If you’re a lover of good music like myself, and you’ll love constant juicy info on what’s going on in the industry;

Thank me later 🤝
Read 5 tweets

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