Our friends @slpng_giants_fr are facing legal threats from two notoriously toxic news outlets following the massive success of their campaign to defund hateful media in France.
But you can't sue an idea - and the campaign to make hate unprofitable is now a global movement... /1
But you can't sue an idea - and the campaign to make hate unprofitable is now a global movement... /1
https://twitter.com/slpng_giants_fr/status/1403040008034996226
CNews & Valeurs Actuelles may not like it, but the companies we shop with care what their customers think. And the public has every right to speak out & urge brands to stop advertising with these toxic channels... /2 huffingtonpost.co.uk/richard-wilson…
While attacking our friends @slpng_giants_fr, Valeurs Actuelles also make quite an admission: "The outrageous methods used by the Sleeping Giants have met with great success"...
They're lashing out because these campaign tactics work 👏👏👏/3
valeursactuelles.com/societe/valeur…
They're lashing out because these campaign tactics work 👏👏👏/3
valeursactuelles.com/societe/valeur…
If you work for a major advertiser and you haven't already added valeursactuelles.com to your brand safety exclusion list, now would be a very good time. Here's how: ==> support.google.com/google-ads/ans… /4
If you work for a media buying agency that does business in Europe you should definitely ensure that your clients don't end up on CNews - more background on them here: /5 theguardian.com/world/2021/may…
The fightback against hate is a global effort, and ultimately we all benefit from the work that @slpng_giants_fr are doing. You can help by following their account & sharing their tweets in solidarity:
https://twitter.com/slpng_giants_fr/status/1403040008034996226#StartSpreadingLove #StopFundingHate /6
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