Most of the narratives about Modi's rise has been about his role as tea maker in RSS office & as event organizer. But one particular aspect which many tend to overlook, is his creative contributions to RSS/BJP as a "Voice Artist" for the party's media management team.
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Thanks to his deep voice and oratory skills right from his younger days, Modi was handpicked by the top brass for various voice recordings which could in turn be used as election campaign material to reach out to masses.
In fact, during elections, Modi used to spend hrs & days at recording studios to produce tons of audio tapes in multiple Indian languages, sometimes filled with emotionally strong messages which struck a chord with the masses helping the party garner support during the eraly 80s.
Apart from such voice recordings, Modi was one of the top media managers who played the role of spokesperson throughout the 1980s & 90s.
Even today, one can search for all those old video clips in YouTube containing Modi's quick and witty responses to media channels on behalf of the party, as spokesperson.
In fact, Modi was actually the most sought after person by media back then, since he was always calm and composed in his responses, and he had built a great rapport with most journalists.
However, after 2002 Gujarat ri0ts, as the mainstream media transformed themselves into vultures and started targeting Modi unnecessarily, he gradually distanced himself from all of them, and thus Modi's journey of voice recording and studio interactions had almost come to an end.
Finally, it was the election victory of 2014 which motivated him to take up his voice recording activity again, which took the shape of "Mann Ki Baat".
A monthly radio programme that has become a global chartbuster and has been winning the hearts of hundreds of crores of Indians, who get mesmerised and inspired by his voice recordings & discourses on various issues of national importance.
© Guru Prasad
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