- 3% are ready to buy now
- 7% need a bit more info or love to get to the point where they're ready to buy
- 60% need some nurturing
- 30% will never buy
Why it matters:
Too often we focus on the bottom 30%. This is wasted time & effort
1. Determine your goal 2. Decide which emotion(s) you want to evoke 3. Find a compelling hook 4. Identify your central theme. Weave it through the story 5. Nail the dismount. Finish strong
“Compassion is not a relationship between healer & wounded. It's a relationship between equals. Only when we know our own darkness well can we be present with the darkness of others. Compassion becomes real when we recognize our shared humanity.”