Cristiano Ronaldo told people to “drink water” instead of Coke at a presser.

$KO is down.
*blah blah blah* “the whole market is down”

Quit ruining my narrative: insider.com/cristiano-rona…
Could Ronaldo removing the bottles of Coke be a marketing ploy (prob not LOL).

BUT, some people think the disastrous launch to New Coke in the 80s *was* a marketing ploy to drive interest in Classic Coca-Cola:
Either way, follow @TrungTPhan for more business history:

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More from @TrungTPhan

16 Jun
Alex Cooper's original "Call Her Daddy" deal with Barstool in 2018 was a base of $70k (+ ~5% of merch)

She cleared $500k+ that year.

Her new Spotify deal is $20m a year for 3 years. Damn!
Barstool just rockets careers.

Check this story I wrote in March about how Barstool and the hockey pod "Spittin' Chiclets" built a $100m+ alcohol brand: thehustle.co/pink-whitney-s…
Portnoy: “This is the nature of the beast. You sign someone unknown, she explodes. It’s not different than an athlete contract.”
Read 4 tweets
13 Jun
Been rounding up Reddit posts that reveal "industry secrets". Here are some great ones 🧵

1/ Live Events

"At any concert you attend, the best sound will be directly in front of the engineer at the main soundboard."
2/ Book Writing

"It costs about $200k to put your own book on the top of the NY Times Bestseller List. All you have to do is buy a lot of copies yourself."
3/ Casino

"I'm not in the casino industry, but I am in the fire service: Casinos pump an extra 1% of oxygen into the air to make you more alert and give you more energy. You stay longer and spend more money. It's also why casino fires are so catastrophic."
Read 28 tweets
11 Jun
this is a devastating discovery
ME: I’ll never eat Nutella again.

ALSO ME:
Read 6 tweets
11 Jun
Salesforce Ventures is crushing late-stage investing:

◻️Monday: $75m @ IPO —> $10m+ gain on first-day pop
◻️Zoom: $100m @ IPO —> ~$300m exit (3x)
◻️Snowflake: $250m @ IPO, position is ~$750m (3x)
◻️ Auth0: $120m investment —> $408m w/ sale to Okta (3.4x)
Salesforce had a $2.2B investment markup gains in 2020 (40% of EPS).

Other late-stage investments:
• Databricks
• Twilio
• nCino
• Dropbox
• Tanium
Startups love Salesforce Ventures cause they don’t block deals and don’t take a board seat
Read 5 tweets
10 Jun
1/ Steve Jobs famously said innovation is "saying no to 1000 things" before you say yes.

For more than a decade, Apple has used Pablo Picasso's Bull to drive home the lesson.

Here's a breakdown 🧵
2/ In Dec. 1945, Picasso created "The Bull", a series of 11 lithographs (stone prints).

With each successive print, a bull is simplified and abstracted. Picasso's goal was to find "spirit of the beast".

At Apple, employees are taught this philosophy.
3/ Below is the 1st, 4th and last stone print.

Picasso's bull progresses from:
◻️ a realistic drawing
◻️ to a deconstructed image with his famous "abstract" style
◻️ to a series of lines outlining the bull's shape
Read 15 tweets
9 Jun
Pretty Wild. GameStop's CEO, CFO and CSO are all now former Amazon execs.

$GME IS A TECH COMPANY!
Interesting side note:

The original letter that Michael Burry wrote to GameStop's board in July 2019 criticized the company for letting Amazon acquire Twitch.

For Burry, that signalled an inability to properly allocate capital and that GME should do share buybacks instead.
Sorry: Elliott Wilkes is the CGO, Chief Growth Officer (not Strategy)
Read 4 tweets

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