Thread by @TheCoolestCool

I’ve had blog posts reach thousands and earn hundreds of thousands.

The key?

Copywriting & content marketing fundamentals.

Grab a coffee, bookmark this one and enjoy the thread 🧵

Here’s some copywriting tips to create blog posts & essays that unlocks ridiculous returns:

Keep The Skim Readers Hooked

Some people will read the text under each paragraph in this thread. Some people will skim right over them and just digest the first line.

Create content for both of these readers to maximize shareability.

Use Bucket Brigades Often

Hear me out:
Here’s the thing:
But that’s not all:
You might be thinking:
You’re probably wondering:

All of these sentences lure people into wanting and reading more.

Why? Because here’s the thing:

See what I did there? 👀

It keeps you scrolling

Build Up The Pain Early On

You have to convince the reader WHY they should red your blog post and while the headline likely lured them in it’s the lede’s job to make sure they stay.

The first paragraph should describe the pain you’re going to solve and establish credibility.

Don’t Be So Canadian With Words

This was a huge one for me to get over. It’s easy to always water down your opinion / perspective. Don’t.

Embrace power words in your ledes and headlines. Aim to avoid passive voice & strive to maintain authority in every paragraph you write.

Mix Up Your Content With Quotes

This isn’t really a copywriting tactic but it’s important to mix your content up. Don’t just speak to the reader 1-1 — Embrace third party quotes, stories, data and antidotes.

It helps build credibility and even relationships with others.

Avoid Massive Blocks Of Text

Paragraphs are cool.

But sentences are better.

Don’t be afraid to throw your high school textbook around how to format and structure a proper paragraph out the window.

Break things up with sentences. It’s easier on the reader’s eyes.

Incorporate Your Own Personality

Don’t shy away from your own style.

If you avoid including any type of human element into your copy — The essay or blog post is will sound just like everyone else. Lean into what makes your voice unique.

Embrace Bullets & Sub Sections

• People want easy to follow content
• Bullets help us see connections
• They’re also easy on the eyes

Break The 4th Wall

The same way Hollywood likes to break the 4th wall in TV shows and movies you can do it in an essay.

I could even do it right now. Look your right thumb is likely hovering over my words right now so why not hit that like or retweet button?

Choice is yours.

Make Them Feel Something

This is one of my personal secrets weapons for creating good content.

At the end of a post; you want people to feel something. Feel excited. Feel inspired. Feel informed. Feel happy.

Feel something!

A nice call to action often does the trick here.

This Shouldn’t NEED To Be Said But… You HAVE to Add Value

Create content that actually helps people. Create content that inspires them to think differently. Create content that solves problems. Create content that educates, engages and entertains.

Do this above all else.

That’s enough for now. I share more ideas like these on the regular so tap and follow @TheCoolestCool and @FoundationIncCo.

I’d be happy to answer any questions you have on the above.

But one more thing:

If you’re someone interested in SaaS love content marketing and enjoy learning about industries most people think are boring.

Subscribe to my newsletter as well: content.foundationinc.co/insights-1

And if you’ve made it this far I know you’re a marketing geek so I have a special something for you.

Here are my top marketing threads from 2020 — I think you’ll love em:

https://twitter.com/TheCoolestCool/status/1344644059445530625