This is gonna piss a lot of people off.

But I'll say it:

Bitclout is about to take over the world.

It's the future of social media, advertising, and monetization for your favorite creators, athletes, and musicians.

Here's why👇
Ok, what the hell is Bitclout?

Bitclout = Robinhood + Twitter, but decentralized on the blockchain

Decentralized = no banning.

Blockchain = money + transparency built in.
The difference between Bitclout and Robinhood/Twitter?

On Bitclout, the people are the stonks.

Everyone has a “coin price” over their head.

And a “market cap”, just like a company.
Imagine this:

Today, Ed Sheeran is one of the most popular musicians in the world.

Sings in front of 100,000 people. Millions of fans.

He's a big deal.
But there was a time when no one knew the name Ed Sheeran.

In fact, when he first traveled to the US, he slept on Jamie Foxx's couch for 6 weeks.

Jamie would bring him to the local club to do a few songs.

The first night?

A standing ovation from a tough crowd.
Imagine if you were in the crowd that night, and fell in love with good ol’ Ed.

You become his number 1 fan, travel to see him at every show.

Now that he's famous, guess what you get?

Nothing.
You get tell your friends you were a Day 1 supporter.

They give you a pat on the back, and that’s it.

Ed doesn’t know your name.

You don’t make a cent.

You probably don’t even get a thank you, let alone a follow-back.

What if there was a different model?
With Bitclout, when you discover the next Ed Sheeran, you can invest in their coin.

It could be any unknown musician, artist, influencer, actor, author - you name it.

Or, company or company founder.
You probably didn’t get an invite to invest in the recent round of SpaceX.

But now, you can bet on SpaceX coin, or Elon coin.

And in theory, if they go to Mars, those coins go moon.
Now, Elon nor SpaceX have to "approve" of these coins' existence.

And this has made a lot of people angry.

But I feel that long-term, just as every restaurant gets a "Yelp", and every company gets a "Glassdoor"
Every public figure having a coin will be an accepted fact of public life.

Bitclout is now adding features where coinholders can get rev share from their favorite creators.

Imagine if you discovered Beeple early in the game, and got a piece of every NFT sale.
Or Mark Manson, and got a cut of every book.

Oh, and speaking of monetizing social media…

I often joke,

“Those 'likes' aren’t gonna buy you a house.”

Well on Bitclout, instead of 'likes', you have 'diamonds'... which are like tips.
So if you write a banger post, or create a viral video…

Instead of getting a million likes, you could get a million bucks.

And you wouldn’t even have to hold up a “skinny tea”.
Now you can see why so many are pumped about Bitclout.

Included some of the smartest minds in tech.

@brian_armstrong
@balajis
@chamath
@alexisohanian
@arrington
@cameron & @tyler

Music titans like @scooterbraun

Authors like @markmanson, and @neilstrauss
Twitter rockstars like @shaanvp & @jackbutcher

And we're just getting started.
*This isn't investment advice.*

But if you're curious, you can check my profile out here: ​

bitclout.com/u/craig
Retweet the 1st tweet to share the future of social media:

And follow me @craigclemens for threads over the next month about

• copywriting
• marketing
• crypto
• drinking too much caffeine

and bootstrapping Golden Hippo to 9-figures and 900 team members 💎🙏

• • •

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More from @craigclemens

15 Jun
I sucked at writing.

5 years later, my writing helped build a multi 9-figure business.

You can use the method I used, to master any skill in 4 steps👇
1) Immersion

You need to live and breathe your skill nearly all your waking hours.

For my first 3 years learning copywriting, I didn't listen to music in my car.

Only marketing or copywriting courses. Which back then were on CDs and cassettes.
2) Application

You must DO your skill at least 5 days a week!

My mentor Eben challenged me to write 10 pages a day.

He promised me a raise to 100k, if I could do it for 6 months

I did it, & got it.

But more importantly, putting the boots on the ground daily got me the chops
Read 9 tweets
11 Jun
We did $1.1 million in sales in 2 days.

Ya know those probiotics we all take?

In 2014, we became the biggest seller in the USA, using a little-known category secret.

Here’s the story👇
Product markets have 3 stages:

1) Clueless - What is that?

2) Curious - I've heard of it

3) Saturated - I've heard it too much
You can think of these stages like surfing waves:

For the Clueless market, you need to create the wave.

For the Curious, you need to catch the wave.

And if you try to enter the Saturated, the wave will body slam your ass.
Read 10 tweets
9 Jun
Today is my 42nd birthday. Here are 42 things I’ve learned. Business, relationships, and life:

💎 🧵 ⚔️

1. Write letters to your parents sharing your thoughts on your childhood, both angry and happy. Send the happy ones.
2. There is no such thing as being overdressed. There is only making other people feel under-dressed.
3. Don’t manage your own money unless you’ve trained your whole life to do so. Better to focus on making more money, while letting someone who has trained their whole life to do so manage what you make.
Read 20 tweets
3 Dec 20
The Top 5 Mistakes Intermediate Copywriters Make Most Often

1. Trying to be funny. If you’re in the copy game, you are likely speaking on something your customer is VERY serious about. Less humor = you sounding MORE important
.
2. Sounding too “hyped up”.

If you use too many exclamation points, then you won’t be able to make it POP when you need a big one. Limit yourself to 1 per page
.
3. Describing scenarios that are TOO specific.

E.g. if selling a dating advice product to men, saying “Have you ever been at a bar and met a hot blonde, got her number, she was so into you… then she didn’t call back?”
Read 9 tweets
31 Jul 20
Getting inside the head of your prospect is the *most* critical marketing skill.

Here's an unorthodox way to do it:

1/ I once heard Bob Pittman, founder of MTV, say “You cannot 'sell' anyone anything. You can only show them why your solution is the best fit for their problem”
2/ I thought this was the best explanation of marketing & copywriting I had ever heard.

Think of your prospect as sitting their with a big checklist of what they are looking for. Your job is to answer each concern.

Here’s the issue though:
3/ Unless you have their attention, you will never get so far as to ease their concerns.

And your customer is seeing about 4,000 ads a day.

How do you cut through the noise?
Read 10 tweets
11 Jul 20
10 Things we’ve learned at Golden Hippo after spending over $1B (of our own money) on online media:

1. “They must see your ad 7 times before they buy” is the biggest line of B.S. in advertising history
2. No matter how long you’ve been doing this, what you think will work is often wrong

3. Great ad ideas can come from anyone - and often do. Some of our best ad ideas have come from people in totally different departments
4. Pushing something hard because it’s what you “want” to work (for branding purposes or whatever), never works

5. Nothing will cost you more money over time than a “just ok” converting ad campaign
Read 6 tweets

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