This is the most successful thing I've ever done.

And it is not directly tied to Business/Entrepreneurship.

If you are a new/expecting parent, it will change your life.

🧵 about how to get your newborn 👶🏾 to sleep through the night by 4 mo old without cry it out or coddling
Some background: when @tweepika and I were fam planning, we met a lot of young parents. We asked questions, listened, observed and learned.

It seemed parental happiness was directly correlated with:
+ how well their baby slept
+ Childcare
+ Alignment with spouse.
Regarding baby sleep (topic of this thread), we were told there are only two approaches, either:

A) At 6 mos old, "cry it out" - put baby in crib at 7pm and don't return until 7am regardless of their cries (there are modified versions)

or
B) Wake up at night for as long as they need (years) to comfort/soothe, eventually they will sleep through the night.

Like most things in parenting, there is no "right" answer here and every parent does their best + whats best for their fam.

But neither option fit us...
As a "defiant" entrepreneur, I thought "there must be another way!" Surely I can solve this problem.

Turns out, there is. And I did.

And based on my 2 kids + 100+ friends who have used it, its the most successful thing I've ever done!

And here it is...
1) Teaching "falling" and "connecting"

Babies know how to sleep. What they don't know: how to "fall" asleep and how to "connect" sleep cycles.

Let's be clear: NO ONE sleeps through the night. Last night, me/you woke up every 90 mins. But we are experts at going back to sleep
Babies, on the other hand, wake up every 45 minutes and are beginners. They do not know how to fall asleep or put themselves back to sleep.

Once they do, they sleep through the night!

Teaching them this with patience, consistency and love is the key..
Well intentioned parents often do the opposite: they teach the baby to rely on the parent to fall/go back to sleep.

Minimizing this as a philosophy is the first step.
2) Awake time

The most impt and most counterintuitive thing. Newborns should NOT be awake longer than 60 mins at a time (+15 mins for every month they are alive)

Here's why: Adrenaline.

Remember that time you did an all nighter and got your "2nd wind" at 3am?
That was your body giving you a shot of adrenaline because it thinks: "this person is still awake, they must be in a fight/flight situation!" It gave you a wired/alert feeling.

This happens to a newborn after 60+ mins of being awake!

And once they are "wired", they are more..
..irritable and harder to calm to sleep.

If you pay attention, they show signs of being ready to sleep around 45 mins (slowing activity, eyes heavy).

If they yawn, that's code yellow (you are a lil late). If they are giddy/hyper, that's code red! In either case, Sleep ASAP!
They may be hard to get down that time.
Don't beat yourself up but be ready for next time.

"Sleep begets sleep" is my mantra. Anytime you are having issues with night time sleep, start with awake time.

More sleep compounds into better sleep. Too much wake time does the same.
3) The 5 Ss - Swaddling, sucking, side, swing, Shush.

The goal of all these is to replicate the feeling of the womb. This calms baby and makes it easier for them to fall asleep.

Watch the happiest baby on the block. Practice and learn these. Ask your parents to do the same.
Further breakdown:

Swaddle - make it extra tight or double it. I like velcro + a thin blanket. This can't be too tight (remember they are used to the womb!). Take it off when they are awake.

Suck - use a paci but only at sleep time. Both our kids dropped it by 1 and 3.
Side/Swing - this works great to calm the baby. It's in the video.

Shush - LOUD white noise. The womb is the sound of a vacuum! Recc the app "sound sleeper" start with hair dryer, ipod touch wired to a speaker. Then rain at month 4.
4) The "Pause" - this is from the book "bringing up bebe"

Starting Day 1, give yourself and the baby 10-30 second before responding/picking them up. Take a breathe, wake up, look at them.

Do they really need you? are their eyes open? This can be tough but pays dividends.
Grow the time of this as they get older. Experiment. The first time they reconnect their sleep cycle is a HUGE WIN!

Parents inadvertently create a reliance on themselves by over responding. Slow down response times and the baby will learn quickly.
5) Routine + Early bedtime.

Start by 6pm (babies less fussy and already tired, they are morning people). Bath, songs, lullaby, pajamas, massage. Anything to signal: its time for bed.

Soothe them, rock, calm, feed and then..
Put the baby down awake but drowsy so they can do the last part of falling asleep.

Put them to bed less and less drowsy as they grow so they learn to fall asleep on their own.

Routines rock - our kids are 6 and 4 & never push back on bedtime. It just "what we do."
6) The wonder weeks - get this app/book.

8-9 times in the first few years of life, baby goes through huge brain development cycles. App tracks em!

No matter what, these will be tough weeks. Prepare for them and bring your best!

But don't abandon these practices.
7) The big "moment!"

At around 4 months, your routine should be 7pm bedtime, 11pm dreamfeed (google it) baby wakes around 2-3am for feeding, then up for day 6-7am. This means they are connecting sleep cycles.

Drop dreamfeed first and see if baby sleeps 7p-2a
If they do, after 1-2 weeks: Dad goes in at 2am with no food/bottle. Soothe the baby back to sleep. If they wake up again before 6am, feed them.

If not, feed baby in the morning. Most babies (w dr guidance) don't need food anymore at 2am. But they'll take it.
After 3-5 days, baby is now usually sleeping from 7p-6am. You're homefree!

Less feeding may seem hard but rem: if someone gave you pizza at 2am, you'd eat it. You don't need it. Caveat talk to your dr this.

Its important Dad goes in bc baby smells milk on mom.
My sources:
Books - the good sleeper, bringing up bebe, the new basics, wonder weeks
Lots of googling: "Nap schedule for x mo old, dreamfeed"
Video - Happiest baby on block. Also check out snoo
Apps - Wonder Weeks, what to expect, Sound sleeper

And one last gift...
In my entrepreneurial zeal, I tracked down the professor who did a study getting 100% of babies to sleep thru the night! I attached it above - thanks Dr. Birch!!

If you enjoyed this, follow me @jspujji for learnings on entrepreneurship, dtc, growth marketing and... parenting!

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Jesse Pujji

Jesse Pujji Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @jspujji

19 Jun
Over the years, I get 1 consistent Q when it comes to Zuckerberg.

Is he a “visionary” or did he just get lucky?

The answer is visionary.

How do I know?

Bc in 2005, we spoke for an hour and he shared the 10 year $FB plan w/me.

The kicker? It all came true.

Thread time👇
In the 2004, @aniketkshah, @chrisAmos and I were amongst the first Facebook users (we were in one of the first 8 schools where it started).

Being ambitious young entrepreneurs ourselves, we thought: let’s start HIGH SCHOOL version of Facebook!
At that time, like many, we believed FB would never go beyond colleges because it would alienate its core user base.

In the summer of 2005, we would work 9am to 11pm at our finance internships.

And then nights and weekends, we worked on building this website.
Read 24 tweets
16 Jun
Not every business can be bootstrapped.

For 10 years, this business raised and burned >$2BN with ZERO dollars in revenue.

Then, it became the most important business in the world.

👇🏽👇🏽👇🏽
Today, we released a business breakdown on Moderna

Here are 3 amazing facts about about it:

1) The actual vaccine was developed in less than a WEEK.

Normal vaccines take ~3 years to develop.

The rest of the time pre-release was spent on clinical tests.
2) Moderna purposefully built itself as an mRNA platform vs the “norm” of a single drug therapy.

This platform allows them to quickly code new dna/mRNA sequences via software that within days shows up as a testable physical protein.

This platform approach was key for the vax
Read 5 tweets
13 Jun
Everyone has only ONE problem.

And it's the same problem.

It's called: The Upper Limit Problem.

Trouble celebrating a big win? When everything is going well, do you wait for "bad stuff"? Then know it

Read this 🧵to to learn abt it, id it and fix it...
Each person has an "inner thermostat" of success/happiness that was set for us as children.

When we exceed our "setting," we unconsciously do things to sabotage ourselves to come back into the familiar/comfortable "temperature."
The classic example: a lotto winner.

It's a proven fact that most lotto winners, regardless of the size of the prize, report similar or LOWER happiness 5-10 years post win.

So much "success" in one area overwhelms their neurosis and they "bring themselves down" in other areas
Read 26 tweets
9 Jun
Sooo… I’m stealth-ishly launching a dtc brand.

Here is how I’m testing on FB ads from zero (with a bootstrapped approach)

Of note… it’s not working, yet!

🧵🧵🧵
First, conceptually there are 5 categories any idea can live in:
1) backlog
2) test
3) validate
4) scale
5) cash cow.

An idea has a full funnel orientation meaning targeting/ad type/creative/price/offer and landing experience.

There are an infinite amt of combos.
There are a ton of levers btw: targeting, creative, messaging, price, offers, landing experience (content, quiz, etc).

That’s why some testing system is important vs throw sh!t against the wall or doing too much too fast.

I prefer to test in series vs parallel.
Read 23 tweets
2 Jun
What do a 77 year old billionaire woman in wisconsin, Facebook ads, Philippines outsourcing, cash conversion cycle, online university leads and @patrick_oshag all have in common?

👇🏽👇🏽👇🏽
They are all part of my most read Twitter threads!

60 days ago I announced @GatewayX and started actively tweeting and since then my Twitter following has gone up by ~5x or nearly 10k followers.

Here’s a countdown of those threads...
6) my favorite metrics for bootstrappers
Read 9 tweets
25 May
100 days ago, I co-founded a business. Totally bootstrapped.

Today, it’s doing $50K in MRR growing 50% per month.

Here’s the story...
I keep a long list of biz ideas that I've come up with over the years. In Jan, I decided to stop trying to find the “perfect” biz.

Instead, I’ll start a few!

If there is a big mkt, a clear value prop, I find the right people and I have an “unfair advantage” I will start it
Worst case, we shut it down. But I want more shots on goal.
Read 25 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!

:(