Dos Equis grew by 35% when they introduced us to "The Most Interesting Man In The World"
5 key lessons on how to grow your audience:
From the man "whose blood smells like cologne." 🧵
5 key lessons on how to grow your audience:
From the man "whose blood smells like cologne." 🧵
1/ "He can speak Russian... In French"
Speak your audience's language.
•What do they want to learn?
•How will you deliver if they follow?
•How can you help them move from "A" (where they are now) to "B" (where they want to go)
Clearly communicate the value you provide.
Speak your audience's language.
•What do they want to learn?
•How will you deliver if they follow?
•How can you help them move from "A" (where they are now) to "B" (where they want to go)
Clearly communicate the value you provide.
2/ "He's won the lifetime achievement award... twice"
Impossible right? Maybe not...
Grow your following by making the impossible seem possible.
Take complex topics & break them down into simple, actionable instructions.
Show people how to do what they don't think they can.
Impossible right? Maybe not...
Grow your following by making the impossible seem possible.
Take complex topics & break them down into simple, actionable instructions.
Show people how to do what they don't think they can.
3/ "He lives vicariously through himself"
Show don't tell.
Don't talk about teaching others, teach them.
One of the best ways to do this?
Learn in public.
People love to follow along and watch others grow. Share what works (what doesn't) & let people in on the ride.
Show don't tell.
Don't talk about teaching others, teach them.
One of the best ways to do this?
Learn in public.
People love to follow along and watch others grow. Share what works (what doesn't) & let people in on the ride.
4/ "The police often question him just because they find him interesting"
In a sea of content, stand out.
How? Write how you talk.
People follow because they like your unique style. With practice, you'll find it.
Once you do, treat Twitter like a business.
Stay on brand.
In a sea of content, stand out.
How? Write how you talk.
People follow because they like your unique style. With practice, you'll find it.
Once you do, treat Twitter like a business.
Stay on brand.
5/ "His words carry weight that would break a lesser man's jaw"
Quality content matters more than anything else.
The size of your audience correlates directly to the value provided.
Less is more.
1 high-value thread > 50 individual tweets.
Leave your audience wanting more.
Quality content matters more than anything else.
The size of your audience correlates directly to the value provided.
Less is more.
1 high-value thread > 50 individual tweets.
Leave your audience wanting more.
6/ Enjoy this? Want more like it, follow me @blakeaburge!
•Retweet and Share - This helps!
•Quote Tweet / Comment - I'd love to know your thoughts.
I write 1-2 threads each week. You can find them all in the meta-thread below. Check it out!
•Retweet and Share - This helps!
•Quote Tweet / Comment - I'd love to know your thoughts.
I write 1-2 threads each week. You can find them all in the meta-thread below. Check it out!
https://twitter.com/blakeaburge/status/1402371228179091472?s=20
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