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29 Jun, 4 tweets, 2 min read
In 2001, Larry Page and Sergey Brin were looking to hire a CEO. They picked Eric Schmidt in part because they all hung out at Burning Man.

Schmidt'd package: $250k base + $300k bonus + 6% of Google. He's now worth $24B.

Lesson: It's not what you know, it's who you party with. Image
Follow @TrungTPhan for other MBA-caliber lessons in one tweet:
More here: airmail.news/issues/2021-6-… Image
MY REPLIES: There’s no way Burning Man had anything to do with Eric Schmidt’s hiring at Google.

ERIC SCHMIDT: Image

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More from @TrungTPhan

Trung Phan 🇨🇦 Profile picture
1 Jul
Microsoft just reached $2T, pushing Steve Ballmer's net worth to $80B.

Interestingly: when Ballmer joined MSFT in 1980, he was employee #30 and received ZERO equity. By its IPO in 1986, he owned 8% of MSFT.

How did Ballmer get that stake? A contract quirk.

Here's the story🧵 Image
1/ Ballmer's Microsoft tale begins in 1975, his sophomore year at Harvard.

He lived down the hall from some dude named Bill Gates.

While Gates dropped out to start Microsoft, Ballmer was a total Harvard head -- playing on the Football team and writing for The Crimson. Image
2/ After graduating, Ballmer tried his hands at a few things:

◻️ Product Manager at P&G, where he worked with future GE CEO Jeff Immelt
◻️ A brief attempt at Hollywood screenwriting
◻️ Stanford Business School

While at Stanford, Ballmer was convinced by Gates to drop out...
Read 14 tweets
Trung Phan 🇨🇦 Profile picture
27 Jun
Huy Fong's Sriracha hit revenue of $150m+ a year...with no sales team, no trademark and $0 in ad spend.

Its creator is Vietnamese-American David Tran, making the sauce's success a tale of immigrant hustle and a product that literally sells itself.

Here's the story🧵
1/ The Sriracha story traces back to the 1930s.

In a Thai town called Sri Racha, a housewife named Thanom Chakkapak created a paste of chili peppers, distilled vinegar, garlic, sugar and salt.

Variations of this recipe have travelled across the globes in the decades since.
2/ One variation was created by David Tran, a major in the South Vietnamese army.

In 1978, the Tran family joined 3k+ refugees and fled Communist Vietnam on a Taiwanese boat called the Huey Fong (means "Gathering Prosperity”). The boat inspired the business name Huy Fong Foods.
Read 22 tweets
Trung Phan 🇨🇦 Profile picture
26 Jun
When you go to a Vietnamese restaurant with your non-Vietnamese friends and order Vietnamese food food while speaking Vietnamese.
When Dr. Patel, CFA goes to an Indian restaurant with his non-Indian friends and order Indian food while speaking the restaurant-specific Indian language:
When John W. Rich goes to Wendy’s with his McDonald’s-loving friends and orders every Wendy’s chicken item (spicy, home style, nuggets, fingers) from the Wendy’s menu:
Read 4 tweets
Trung Phan 🇨🇦 Profile picture
25 Jun
Been looking at Disney World for my kid.

Went down a rabbit hole: Disney def pulls out all the phycological and engineering tricks to make the park "memorable". Here are a few 🧵
1/ The job of building the park falls on Disney's Imagineers.

There are about 1.5k of them and they use this design pyramid which focusses on visual communication, wayfinding and "making things memorable."
2/ The power of smell

Memory and smell go hand-in-hand. A Disney Imagineer literally invented a machine (Smellitizers) to emit scents that match surrounding.

◻️ Main Street (cookies baking)
◻️ Pirates of the Caribbean (salty sea air)
◻️ Pooh's Adventure (honey)
Read 15 tweets
Trung Phan 🇨🇦 Profile picture
22 Jun
Found a glorious IMDB post: "movie scenes inspired by paintings". Here some great ones🧵

1/ Inception (inspired by "Penrose Stairs", M.C. Escher)
2/ Scream (inspired by "The Scream", Edvard Munch)
3/ The Exorcist (inspired by "Empire of Light", René Magritte)
Read 12 tweets
Trung Phan 🇨🇦 Profile picture
22 Jun
The CGI in Steven Spielberg’s 1993 film Jurassic Park was so good, it convinced:

• George Lucas to get started on the “Star Wars” prequels
• Stanley Kubrick to invest in “A.I.”
• Peter Jackson to make “Lord of the Rings”

Lesson: Spielberg is responsible for Jar Jar Binks.
Jurassic Park def has one of the best "legacy" sections on Wikipedia

en.wikipedia.org/wiki/Jurassic_…
Side note: Steven Spielberg made $250m from Jurassic Park (merch and box office) -- its the single largest sum any individual has made from one film.
Read 4 tweets

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