1902, Mercedes registered the name ‘Mercedes’ to represent its business empire, creating its first brand identity. The logo only featured the title at the time. The font design looked both elegant and sophisticated at the same time.
(2/n)
(2/n)
After seven years, Mercedes decided to add the iconic and world-known logo of the three-pointed star. The year 1909 saw the creation of the famous symbol, which continued to grace the car industry from that day to this.
(3/n)
(3/n)
In 1916, there was a redesign in the logo – four separate three-point stars surrounded the primary star now, and the company name is seen at the bottom. The emblem remained the brand identity of the Mercedes for the next decade.
(4/n)
(4/n)
A laurel wreath was added to the design. The wreath was once a part of the Benz & Cie motors emblem, and when they merged with Daimler-Benz AG, the decision was made to add the wreaths. This formed a new logo that inscribed the names of both companies.
(5/n)
(5/n)
The silver color is associated with Mercedes ever since it participated in the 1934, Nürburgring Grand Prix, the first-ever Grand Prix to be raced.
(6/n)
(6/n)
In those days, the Mercedes Grand Prix quality cars were referred to as ‘Silver Arrows,’ beginning the tradition of silver being the primary color of choice for the company.
(7/n)
(7/n)
The logo itself remained in its original blue color, but the badge standing at the radiator on the bonnet changed to silver. The silver color officially became the back of the logo in 2008, where it remains a symbol of the Mercedes-Benz brand image.
(8/n)
(8/n)
• • •
Missing some Tweet in this thread? You can try to
force a refresh
