We've helped 20,000 companies form so far. Here's some of what we've learned:
An ongoing question for Atlas: are we serving the highest growth businesses in the world (like e.g. VCs), or do we want to enable unlikely businesses from unlikely people in unlikely places?
To which we answer simply: yes.
A lot of big things look very small in their early days, and they often arrive from the margins, from garages and hackathons and hobby projects that grow into something more.
The aggregate economic impact of Atlas users is staggering. $3 billion in revenue so far; almost 100,000 jobs created, in Silicon Valley, Shenzhen, the Schengen Area, Surat, and many places that begin with other letters, too.
These companies tell us they're going to hire another 120k people over the next year. If they hit their hiring plans, that's almost equivalent to adding another Google worth of jobs to the Internet economy.
Many Atlas companies are small today, and we remain dedicated to supporting them throughout their lifecycles. We've enhanced Atlas over the years with features like LLC support (common for businesses in the U.S. which aren't optimizing for the rocket ship trajectory).
But some Atlas companies have indeed achieved scaled success, and we're thrilled to have been able to help.
We've gotten more than 15 companies into YC via our biannual YC app reviews, and Atlas companies have raised over $4 billion in capital from professional investors.
For those keeping score, that's about double what Stripe has raised to support the business to date.
I think we've accomplished some fairly interesting things in 10 years. Check back on the early Atlas cohorts in another 5-10. They'll be almost literally everywhere.
Just as important as the economic impact is the impact Stripe Atlas users create in their communities.
Many have their own story to tell, and you can see some in the video linked on the post, but as long as I'm tweeting I'll tell you mine.
Back in January at VaccinateCA we made the decision to formalize our volunteer work into an entity and raise money / hire staff / start professionalizing operations.
Every day mattered; we were trying to get people information about vaccines in the face of a pandemic.
We used Stripe Atlas and got up and running very quickly, even with me in Japan and our other signing board member in SF.
(I eventually met @obra and @zoelle 5 months later, for our first time, after we got our vaccines.)
That gave us enough of a foundation to start getting bank accounts, processing payroll, and eventually pro bono representation to switch to a non-profit and get 501c3 status. It accelerated our impact on the Californian and eventually U.S. pandemic response by, probably, weeks.
There are still many things in the world which are too slow and too onerous. They tax the people making the future.
We're hard at work on fixing some of them, and broadening how many businesses Atlas is right for and what we can do for them.
More coming later in the year.
I have fallen into a trap I often fall into, which is caching stats from the Atlas community and assuming they remain true.
We got 25 companies into YC *in the W21 cycle alone*.
That program has scaled quite a bit from where it started, which was this tweet approximately 2 minutes after @taylorfrancis suggested the idea:
A random thing I learned while doing fundraising for VaccinateCA: the largest charitable funder in the U.S. isn’t a ginormous foundation or a billionaire.
Fidelity is a ginormous financial services business which has a loosely affiliated 501c3 charity. That charity takes donations, mostly from the middle class, and then bookkeeps them on a per-donor basis. The donor later makes a recommendation for Fidelity to fund another charity.
This is called a “donor advised fund” and they’re common in tax planning / wealth management for folks who both have enough money to get advice and think charity is a priority for them.
Most brilliant business model I’ve seen recently, and unfortunately I didn’t think to get the name:
Suppose you are out and around Tokyo and are running out of cell phone batteries.
As someone who has had this happen quite often, I know there are two remedies. One, go to your contracted cell chain and get a free charge, but then you’re waiting for an hour.
Two, buy a battery pack for $20 at a convenience store. This seems wasteful.
I have at least half a dozen at home and never remember to a) have a hot spare charged and b) have it with me on a day where I will be out and about.
Enter a new kiosk at extremely widely distributed convenience stores, which will rent you a charged battery pack for $2 a day.
Yesterday’s Money Stuff has an interesting entry on the PPP, which is near and dear to my twin interests of SMB financing and pandemic rapid response software projects.
My view on the program is that the United States in its considerable wisdom realized it could not set up both a) a web page and b) a customer acquisition engine in a year under the traditional RFP process, and instead outsourced it to any private entity that would take it on.
That cost a lot of money, because it was literally designed to cost a lot of money, but it substantially worked, and it may have worked better than any other part of the pandemic response.
(I’d be borderline alarmed if we couldn’t do this for interns. Which is not a desirable posture for every shop, but once you’re scaling hiring, gets very close to mandatory unless you want to leak months of spin up time.)
This is an interesting proof of work though. A number of systems at Stripe it would hit:
1) You have a fully credentialed machine on day one (surprisingly not universal!)
2) That starts w/ a checkout of the mono repo and our supported dev environments installed
3) Your engineering spin up will have showed you a slide deck listing a number of places to search for things, probably most importantly livegrep (how did I work before this) and our docs systems*.
* Ongoing pain point. Please come solve it for us.
"Send this user a file, securely, through their login (and specifically not as an email attachment)."
Every system eventually recapitulates email but you don't have to recapitulate email's infelicities for B2B file transfer, such as:
a) no verification on recipient
b) content default-persisted indefinitely
c) lack of an edit/yank button
"What sort of things do you end up sending here?"
Ad hoc reporting is very common support request for many SaaSes. Incident-related comms. ("We manually corrected the following 57 records created during the browntime.") Returning user-requested forms that contain sensitive info.
A surprisingly generalizable strategy for creating value:
1) Find something which everyone assumes that someone must own (in the sense of "having responsibility for"). 2) Act like you own it.
A work-related example of this: surely someone must be in charge of marketing convenience store payments as a method, like someone is in charge of marketing e.g. cards, right? So there is a logo, right?
It turns out nobody is actually in charge of that.
There are multiple convenience store chains and multiple networks, and while the experiences are roughly equivalent, they don't have any incentive to e.g. make a marketing materials kit for participating businesses.
So there is no logo in broad currency to show that option.