A surprisingly generalizable strategy for creating value:
1) Find something which everyone assumes that someone must own (in the sense of "having responsibility for").
2) Act like you own it.
1) Find something which everyone assumes that someone must own (in the sense of "having responsibility for").
2) Act like you own it.
A work-related example of this: surely someone must be in charge of marketing convenience store payments as a method, like someone is in charge of marketing e.g. cards, right? So there is a logo, right?
It turns out nobody is actually in charge of that.
It turns out nobody is actually in charge of that.
There are multiple convenience store chains and multiple networks, and while the experiences are roughly equivalent, they don't have any incentive to e.g. make a marketing materials kit for participating businesses.
So there is no logo in broad currency to show that option.
So there is no logo in broad currency to show that option.
Since we're very happy when our users are able to quickly convey to their customers "If you want to pay at a convenience store, here is how", we went out and commissioned a logo, and will go about popularizing it among our users and elsewhere.
The obvious desideratum for this sort of thing is the company mission: "Does this action increase the GDP of the Internet?"
Other gates: "Is this more effective than otherwise if we, specifically, do it?" and "Is this one of most effective things we could do w/ $RESOURCING?"
Other gates: "Is this more effective than otherwise if we, specifically, do it?" and "Is this one of most effective things we could do w/ $RESOURCING?"
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