Li Jin Profile picture
1 Jul, 4 tweets, 1 min read
Proposing a new definition of "creator":

Creators are internet-native workers.

They are using tools to produce something of value for an end user.
Historically, those tools were owned by someone else (platforms), and creators' work was often undervalued and exploited.

The reason why the creator economy is now intersecting with the crypto economy is because cryptonetworks provide a way to distribute that value more fairly.
If we pull on the thread of creators as internet workers, where does that take us?

History rhymes, and we can look at past labor movements for clues:

- Creator rights and protections

- Creator- and community-owned platforms
- Organizations working to represent and campaign for better working conditions and treatment of creators

- Collective bargaining by creators for things such as: moderation policies, algorithm changes, take rates, product changes, monetization tools

What else?

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More from @ljin18

24 Jun
Let's stop celebrating creator funds, incremental creator features, and shallow rhetoric about creator empowerment.

All of these will fail to solve creators' economic precarity, so long as we fail to fix the fundamental issue, which is OWNERSHIP.
Ownership of the means of creation and distribution determines incentives, how wealth is created, who amasses it, and who earns income.

Most important of all, ownership confers control of one’s destiny: the ability to operate outside of the whims of the select few.
Ownership, therefore, is the original system condition from which all else flows.
Read 39 tweets
18 Jun
Andddd we're off to the races! Thank you @patrickxrivera!! A true hero
foundation.app/@li/universal-…
ahhhhhhhhh

@Wagomon❣️
This username. This bid. I think I know who this is.... 🤣
Read 4 tweets
18 Jun
It's my birthday! 🥳

My wish is that we can create more ways for people to earn and build wealth.

To that end, I'm auctioning an NFT, with all proceeds going towards establishing a scholarship for people to start playing & earning in the metaverse.

foundation.app/@li/universal-…
This NFT is based on my recent blog post, Universal Creative Income, co-authored w/ @LilaShroff.

When I thought about taking steps towards basic income, the idea of supporting pathways out of poverty for anyone with an internet connection felt so apt.
li.mirror.xyz/j3WsyvI5LKFKcF…
.@AxieInfinity is a video game in the burgeoning play-to-earn category, where players breed, trade, and battle with cute digital pets called Axies, and earn yield in the form of NFT items & governance tokens.
Read 14 tweets
21 Apr
In 1935, the US enacted various New Deal cultural programs to provide relief for jobless artists and democratize public access to art.

A century later, it’s time to renew that spirit.

Enter: Universal Creative Income 🪙

New blog by me & @lilashroff
li.mirror.xyz/j3WsyvI5LKFKcF…
Universal Creative Income is basic income for online creators. This may sound really fringe, but bear with me!

There are 2 broad ways that UCI can come to fruition, outlined in the blog post:

1) Platform-funded UCI
2) Crypto UCI, with governance decisions made by the community
The New Deal was essentially a small-scale experiment in UCI, with employment for 10K+ artists who created over 100K works.

Importantly, it shifted the perception of art from a luxury good, funded via private patronage, to a critical part of a democracy.
64parishes.org/entry/federal-…
Read 19 tweets
27 Jan
In the past few weeks, @lilashroff and I have spent *many* hours both watching + making TikToks.

The end result: 14K+ followers in 2 weeks, and learnings about how startups should leverage the platform, which we wrote up in this blog post 👇

li-jin.co/2021/01/27/we-…
It's clear that businesses that figure out how to leverage TikTok will have an advantage in cultivating user trust and efficiently acquiring customers.

As of mid-2020, TikTok had 50M daily actives in the US. Businesses—from solopreneurs to public companies—have seen success.
Excitingly for startups, TikTok is designed with a more level playing field on which newcomers can succeed.

TikTok’s FYP purposefully surfaces videos from even little-known accounts. That means startups can create content that quickly grows.
Read 17 tweets
25 Jan
Announcement ✨

I’m launching a cohort-based course on building for the Creator Economy!

I'll teach live classes with amazing guest speakers, including case studies & frameworks I’ve learned from studying this space & meeting w 100s of companies.

Apply: creatoreconomycourse.com
This course has been a longgg time in the making—it encompasses a ton of original research that I’ve never written or spoken about publicly before. And hear from 🔥 experts like @blakeir and @kevinlin!

Students will be the first people ever to learn from this content.
The course will start on Feb. 22 and take place over 3 weeks.

Learn how creator companies overcame the cold start problem, creator-market fit, monetization strategy, & what metrics to measure.

Graduates will be better equipped to build and evaluate creator-focused products.
Read 7 tweets

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