I have thinking why today's mega-corporations (Amazon, Google, Facebook, Apple) seem so "creepy." A few (trivial?) thoughts:
1) They are not just plain old economic actors which somehow have to fit in a "given" cultural context. They aim at creating and shaping culture.
1) They are not just plain old economic actors which somehow have to fit in a "given" cultural context. They aim at creating and shaping culture.
2) Their culture is the now familiar combination of scientistic technocracy and wokeness/pride etc. The resulting merge of the economic, political and cultural spheres can only be described as "totalitarian".
3) As a result, they don't just want people to buy stuff, but also to buy a worldview. This may have been true in the past, but not so explicitly.
4) On the worker side, whatever their depredations may be, they are removed from criticism precisely by the aura of inevitability associated with technology, globalization, sexual liberation, all bundled together in the scientistic-corporatist world view.
5) In the final analysis, being totalizing, evangelistic and beyond moral questioning makes them somehow similar to religious cults, hence the creepiness.
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