Thread by @OneJKMolina

Whatever your opinion on covid is, we can't deny one thing:

Its marketing department did one hell of a job

Let's analyze covid from a marketing perspective

(Yes, I'm biased):

It's 2019

AKA the "hype campaign"

We all kinda know what covid is, but not really

The "unknown far away sickness" seed gets planted in our brain

Now it "hits" the US and everyone freaks out

"OMG it's a real thing"

Humans hate uncertainty so what do they do?

Rush towards what will give them certainty:

We got told "if you buy masks and sanitize everything you'll be fine"

So what did people do?

Buy masks and sanitize everything

The "potential danger" at this point was bigger than the amount of money they had to spend

Fear sells.

Introducing, Flatten The Curve

I compare this to a "lead"

In marketing, a "lead" is the first paragraph of an ad that's selling you something

It's a small commitment with no end in sight, but because it's small and interesting you take it anyway

Same with the first lockdowns

It was a "3 week break" until everything "settled down"

Little did we know we were in for a fucking ride

1 more month

3 more months

6 more months

Classic "keep you in the edge of your seat" behavior

But then we started to get restless

And what did the media do?

This, to me, was brilliant:

They went from "Us vs. Covid"

To "Mask vs. No Mask"

And turned the war into a civil war

They made us angry, fearful and resentful at each other

"A house divided against itself cannot stand"

-Lincoln

This is when we lost

When we started taking sides

And the government knew it

This kept us occupied for months until the vaccine came along

Now it was even MORE divisive

Vaccine vs. No Vaccine

Mask vs. No Mask

They literally split us in 4 ways

Yes, it pissed me off but I recognize the genius behind it

Now we're kind of in that limbo between "what's going on?"

And that's what the government wants

A confused population with no idea what to think

My take is fuck covid and fuck vaccines and fuck masks

But you can think whatever you want

One thing I guarantee:

If you see this as a giant marketing campaign, you'll understand it way better

Talk soon,

JK

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