"When women don’t feel safe or valued, or when they are forced to endure abuse as the cost of their participation, they have no choice but to disengage."
"This is the price of chasing the Inner Ring. The desire to be likeable... provokes the same reaction from anyone who harbors it: inescapable mediocrity. If you want to be in the Inner Ring, you’ve already lost."
"People say they want new things all the time. It’s helpful to understand the action-intention gap — the actions people are taking that don’t reflect their intentions."
"If you look at the 1950s and ask what was different that made it feel so great?, this is your answer. The gap between you and most of the people around you wasn’t large."
"Other friends I knew were getting irritated by the flood of ads on Instagram, so they were complaining and trying to figure out ways to block them. Not me. I started hitting 'Like' on every. Single. Ad."
I have years of marketing experience — B2B, DTC and B2C, with a focus in content, communications, events and product marketing.
But this is my second career.
Here's how I pivoted, and how others can learn too. 🧵
The truth is, I stumbled into marketing.
In my quarter-life crisis, I decided to leave tech news and enroll in culinary school. To gain credibility as food writer.
Turned out, there weren't a lot of food writing jobs at media publications. Womp womp.
But there was this new-ish thing called content marketing. Where you could run a blog somewhat like a newsroom. But for a company, publishing in their niche.
Wired: Content that powers your entire marketing strategy
Here's why…
(That’s right, a thread!) 🧵 🧶 🪢
SEO-driven content works best in an underserved niche.
But many topics are saturated. Many industries — and search algorithms — have matured.
Examples where SEO may not be ideal:
• Legal
• Finance
• Health
It's harder to rank for related keywords. For health as a topic (as opposed to a clinic optimizing for local search), you may be better off leveraging other marketing to prove your credibility.