Due to the football consuming everyone's time and energy yesterday, this day also marked 100 days since the delayed launch of Boomin, in to an already crowded property portal market.

One agent posted on here on Friday that they were switching their feed off after no response.
Other agents have been posting on here and in Facebook groups about a lack of leads. This appears unfair given that the brand is not yet widely known, however, we live in times of instant gratification.

As a newspaper publisher, we definitely know this feeling all too well.
We had expected an App to be launched by now. If they had gone down the Progressive Web Application route, this could have been avoided, however, the site looks and performs really well in Safari on mobile.

On desktop, the Google Lighthouse test results look like this:
The 'elephant in the room' remains the founders' previous involvement with Purplebricks and particularly their 'commissary' tagline.

Many agents won't forgive them for this. There is probably more chance of selling The Sun on Merseyside than of getting these firms on board.
It's still very early days but a key point is approaching; when to switch off the free use and seek monthly subs. Will there be enough paying members or will an extension of free use be put in to place. We will know by this time next year.

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More from @YorkshireProps

12 Jul
Estate Agency Websites - A THREAD

We are constantly repeating our belief that an estate agent’s own website is their most under-rated, under-utilised and under-invested in marketing tool.

It’s an agency’s very own Town Square; a place where no competitor can be heard.
It acts as many things; An agency’s very own online digital magazine, a unique brand ambassador, a place where they can interact one-to-one with people interested in property.

Such an important part of the agency’s DNA.

So, why then are many sooooo disappointing?
Do some agencies regard them a necessary evil; ‘Well, the competition’s got one so I suppose we had better have one’?

Some firms don’t even bother to build one, their Home Page consists a few company details and a search box which takes people straight to Rightmove. That’s it.
Read 15 tweets
16 Feb
In a single tweet thread here, we'd like to promote the collection of companies that we have a particularly close association with.

We'll start with ourselves!

Free advertising continues with our digital publications. The March issue artwork deadline is 26th February.
@rummage4_prop is an incredible property utility. The clearest & easiest way to Present Property Properly!

It's a very reasonably priced subscription-based property search system (£100 + VAT pm). As a paid-for, it doesn't need to take any commissions from third-party suppliers.
Everyone is curious about broadband (mobile/fixed) speeds, mobile phone signal strength and the best deals that are out there. Either for their existing home or the one they're interested in moving to.

Here's a FREE service to give you all the info you need.

@rightsignal1
Read 8 tweets
16 Feb
A highly active sales market is fantastic for agents - healthy pipelines created, plenty of completion fees anticipated - BUT this needs to be continually fed by a reciprocal - or preferably higher - number of new instructions.

When the numbers coming on suddenly fall, well....
Combine this with an event that may suddenly reduce your pipeline - the end of the Stamp Duty holiday next month.

Throw in the final end point of the furlough schemes (let's see how many jobs actually remain thereafter) and you have the makings of a perfect storm.
Are current portal costs sustainable when the storm hits?

Rather than headline rates, work out the following:

1. Your aggregate portal costs per available listing p.m.

2. Your average list to completion timescale

3. Your average fee

Work out what av. % of the fee is portals.
Read 4 tweets
10 Feb
Hyper-local portal: So just a collection of listings from local agents, am I right?

So WRONG! Much, much more than that.

The properties are merely the Gate Keeper’s Lodge to the vast estate beyond!

To use a current buzzword, an ecosystem of everything property but LOCAL!
A place where people interested in property can visit whenever they want, wherever they are in the world, using any device & version of software and be wowed.

So many features!

• Properties with rich content and incredible functionality

• Editorial with rich content
• Property News

• Property Transaction Tips (Buy/Sell/Rent/Let)

• Property Renovation Tips

• Local Estate Agent & Builder profiles

• Classified Interactive Directories for property-related businesses

• Classified Interactive Directories for non-property businesses
Read 7 tweets
12 Jan
If it’s OK that a portal retains all the traffic & sends none to your own website, @rummage4_prop is not for you

If you’re OK with a portal not being able to cope with your rich content and 4K HD photos & videos, Matterport, etc, again, @rummage4_prop is not the site for you
If you’re fine with a portal eating your lunch by using the data it gathers from the content you work hard to garner, @rummage4_prop really is not the property site for you

If you’re OK with the above as they upload your listings for free, @rummage4_prop may not be for you
If you’re attracted to a portal because it gives you the opportunity to earn small commissions from the sale of soft furnishings, etc, then @rummage4_prop is absolutely not the property site for you

If you like a portal with a complex membership structure, forget @rummage4_prop
Read 6 tweets

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