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13 Jul, 12 tweets, 6 min read
1/ The eCommerce Growth Syllabus:

Read and master these 10 pieces of content and you'll be an unstoppable force of PROFITABLE growth

👍🏻Facebook Ads
🛍Google Shopping
📺YouTube Ads
📧Email
👩🏽‍🌾Influencer
🖼Ad Creative
👯‍♀️LTV:CAC
💲Accounting
📈Forecasting
📆Calendaring

Lets go...
2/ 👍🏻 Facebook Ads

"How to Scale Facebook Ads Profitably for Your Shopify Ecommerce Store: Cheat Sheet, Structure & 27 Examples"

Brought to you by @adrianne__v, the prodigal child, fresh off her return to CTC!

commonthreadco.com/blogs/coachs-c…
3/ 🛍Google Shopping

"Google Shopping Ads Guide: How to Setup, Sell & Scale Your Ecommerce Store’s Full Funnel from Top to Bottom"

The search legend @tonychopp went all the way in on this breakdown of the most powerful Google Ad product.

commonthreadco.com/blogs/coachs-c…
4/ 📺YouTube Ads

"YouTube Ecommerce Ads for Prospecting with +202% Revenue: Step Aside Facebook, There’s a New Queen in Town"

Domany Liu released this INCREDIBLY timely piece to help you diversify your ad spend via YouTube.

commonthreadco.com/blogs/coachs-c…
5/ 📧Email

"Ecommerce Email Marketing: Your Beyond Exhaustive, Drop-Dead Tactical Guide in 10 Steps + Downloadable 30-Point Checklist"

@MandiMoshay's BEAST of an email guide will instantly supercharge any retention program.

commonthreadco.com/blogs/coachs-c…
6/ 👩🏽‍🌾Influencer Marketing

"Ecommerce Influencer Marketing: 10 Steps, 33 Examples & How to Win by ‘Giving, Not Asking’"

@Cody_Wittick and @TaylorLagace are the best in the game when it comes to influencer strategies and this article shows it.

commonthreadco.com/blogs/coachs-c…
7/ 🖼Ad Creative

"How to Measure, Build & Inspire Creative Facebook Ads: Your Complete Ecommerce Toolkit with 90 Examples + 30 Types"

I dare you to find a better piece on FB ad creative than what @mikelyafournier put out here.

commonthreadco.com/blogs/coachs-c…
8/👯‍♀️ LTV:CAC

"Customer Lifetime Value for Ecommerce: A New Definition Beyond LTV:CAC for Limitless Scale"

@KohlmanVerheyen breaks down how to get critical insights on your customer values.

commonthreadco.com/blogs/coachs-c…
9/ 💲Accounting

"Accounting for Ecommerce Businesses: 61 Resources that Could Save You +$1.3M"

Learn to maximize the most important metric, dollars in your pocket.

commonthreadco.com/blogs/coachs-c…
10/ 📈Forecasting

"Ecommerce Demand Forecasting: Planning Profits with a Downloadable Template and the ‘Cake’ Revenue Model"

Written by yours truly, there may not be a more important skill to master than demand forecasting.

commonthreadco.com/blogs/coachs-c…
11/ 📆Calendaring

"An Ecommerce Marketing Calendar for Sustainable Growth with the Four-Peaks Theory"

@mikelyafournier breaks down the lost art of the marketing calendar and the why building 4 peaks into your year drives growth.

commonthreadco.com/blogs/coachs-c…
12/ This batch of content could frame a masters level course in eCommerce and it is all brought to you by @AaronOrendorff and the @CommnThreadCo marketing team.

If you received any value from this content the best "thank you" is to RT and share with as many people as possible!

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More from @TaylorHoliday

Taylor Holiday Profile picture
14 May
If you have applied for a job with us and received an email from commonthread.us PLEASE DO NOT RESPOND.

Here's a story about a wild Linkedin scam going on...
Last night we received this email from the parent (a lawyer) of a new hire for a job at CTC.

He was wondering why we were requiring that he purchased $2000 worth of computer equipment before starting the job.

We see you "Jacob Hearnsberger" 👀... Image
We had never met this candidate and certainly hadn't sent them a job offer.

So we started to dig in...
Read 7 tweets
Taylor Holiday Profile picture
6 May
If you are interested in culture-building within a company,

I want to have a conversation...

To start I need you to read this article from @balajis

1729.com/founding-vs-in…

Then let's talk about a couple things... 👇🏼
I resonated DEEPLY with this idea of "Read-only Culture"
and producing it is one of my biggest concerns as a leader...

You can dive further into the concept in this thread:



continuing...
I find that having ideas is probably the easiest part of leading an organization.

Communicating those ideas clearly and consistently enough such that they are understood by everyone is orders of magnitude more difficult.

But even that isn't enough...
Read 9 tweets
Taylor Holiday Profile picture
22 Apr
A Vision Of eCommerce Post COVID

The next phase of growth for many brands is going to be far more tempest than tidal wave.

Here is what I see on the horizon...

(warning it's darker than I hoped)
One year ago I wrote this piece:

commonthreadco.com/blogs/coachs-c…

Begging eCommerce brands to go ALL IN on what was proving to be a TIDAL WAVE of support for online shopping.

What followed was 12 months of hardship and pain for our species, but massive growth for our industry.
Now 1 year later as I survey the landscape I see a much more ominous future.

Here are 5 serious challenges facing us all on the other side of COVID...
Read 12 tweets
Taylor Holiday Profile picture
7 Apr
Somewhere around $50M many eCommerce brands go through a similar experience.

I call it "The Shrinking Sponge"

Here is how the story plays out time and time again...
Venture Capital group "Power Johnson Ventures" has just invested some fresh capital in DTC darling "Never Towards".

The first meeting with the executive team lays out one simple, obtuse, ambiguous, unclear goal. Growth.
Absent any clear indication of in what time horizon, at what margin, on which product, from which customer this growth is supposed to happen, the CMO excitedly gathers her leaders up...
Read 21 tweets
Taylor Holiday Profile picture
30 Jan
1/ What causes long term sustained performance in an ad account?

🧵featuring real examples 👇🏻

If you explore the source of FB ad growth and subsequently revenue growth for eCom brands it is almost never a function of iterative improvements to ad creative or tactics over time.
2/ More often it is a series of moments that unlock an order of magnitude increase in awareness, engagement, traffic and performance.

These moments can be caused by:

A single ad
A big PR moment
A breakthrough campaign
A change in market dynamics
A new product release
Etc.
3/ The problem is they are very hard to predict and create.

I’ll give you an example of a few that happened for us @QALORing that changed our trajectory (and ad account performance) each time...
Read 9 tweets
Taylor Holiday Profile picture
24 Nov 20
You've never heard of the brand from this screenshot.

They have no PR, no influencers going viral on tik tok, they just have 1 powerful thing...

Perfect, product-market fit

I share this, not to brag. We did very little. Really, look how simple that ad account is...

/1
I share this to remind MYSELF and all entrepreneurs that blaming FB for your ROAS is a cop-out.

When you can unhitch yourself from the idea that FB is screwing you, or is broken, or is not what it used to be, then you can begin the powerful process of self-reflection

/2
Understanding that FB is simply a distribution engine for your message moves you from victim to the one in control of the outcome.

From there, you can begin the hard work of making people care about your message.

Making your product so MAGICAL that people must have it.

/3
Read 5 tweets

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