You've never heard of the brand from this screenshot.
They have no PR, no influencers going viral on tik tok, they just have 1 powerful thing...
Perfect, product-market fit
I share this, not to brag. We did very little. Really, look how simple that ad account is...
/1
They have no PR, no influencers going viral on tik tok, they just have 1 powerful thing...
Perfect, product-market fit
I share this, not to brag. We did very little. Really, look how simple that ad account is...
/1
I share this to remind MYSELF and all entrepreneurs that blaming FB for your ROAS is a cop-out.
When you can unhitch yourself from the idea that FB is screwing you, or is broken, or is not what it used to be, then you can begin the powerful process of self-reflection
/2
When you can unhitch yourself from the idea that FB is screwing you, or is broken, or is not what it used to be, then you can begin the powerful process of self-reflection
/2
Understanding that FB is simply a distribution engine for your message moves you from victim to the one in control of the outcome.
From there, you can begin the hard work of making people care about your message.
Making your product so MAGICAL that people must have it.
/3
From there, you can begin the hard work of making people care about your message.
Making your product so MAGICAL that people must have it.
/3
It's freaking hard. We get sucked into the tactical FB rabbit hole as often as anyone.
The truth is, believing that an audience or optimization change is the unlock you need is easier.
Facing the reality that people might not care about what you are saying is super scary
/4
The truth is, believing that an audience or optimization change is the unlock you need is easier.
Facing the reality that people might not care about what you are saying is super scary
/4
BUT if you are willing to face that fear, you can change it.
That's the beauty of being an entrepreneur, the whole thing is yours to shape.
Throw it back on the wheel and try again.
/end
That's the beauty of being an entrepreneur, the whole thing is yours to shape.
Throw it back on the wheel and try again.
/end
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