You've never heard of the brand from this screenshot.

They have no PR, no influencers going viral on tik tok, they just have 1 powerful thing...

Perfect, product-market fit

I share this, not to brag. We did very little. Really, look how simple that ad account is...

I share this to remind MYSELF and all entrepreneurs that blaming FB for your ROAS is a cop-out.

When you can unhitch yourself from the idea that FB is screwing you, or is broken, or is not what it used to be, then you can begin the powerful process of self-reflection

Understanding that FB is simply a distribution engine for your message moves you from victim to the one in control of the outcome.

From there, you can begin the hard work of making people care about your message.

Making your product so MAGICAL that people must have it.

It's freaking hard. We get sucked into the tactical FB rabbit hole as often as anyone.

The truth is, believing that an audience or optimization change is the unlock you need is easier.

Facing the reality that people might not care about what you are saying is super scary

BUT if you are willing to face that fear, you can change it.

That's the beauty of being an entrepreneur, the whole thing is yours to shape.

Throw it back on the wheel and try again.


• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Taylor Holiday

Taylor Holiday Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @TaylorHoliday

10 Sep
1/ Your brand is much more than a headline away from exit.

“Testing” as the highest value of marketing behavior is deteriorating “brands” down to a series of headlines and image variations.

At its worst it removes the “tester” of obligation to do deep, quality work up front.
2/ It (testing as the highest value) precludes any activity (like community development) that doesn’t fit neatly into a pseudo scientific measurement system or has a more latent value capture.
3/ It also favors “incrementality” over truly innovative thinking. The kind of thinking that isn’t rooted in an extrapolation of past results.
Read 10 tweets
15 Jul
1/ There is an inverse relationship between the complexity of a topic and the amount of valuable learning material available.

Take eCommerce accounting: 15,300,000 search results


Facebook ad buying: 1,460,000,000

Its 100 : 1

and the problem is...
2/ Lack of accounting skill and cash flow management accounts for the most life threatening mistakes I see made in early stage eCommerce businesses.

Nothing is more important than mastering these skills.

But access to quality information for early stage founders is difficult.
3/ This is why we added @evrydaysprhero as the "CFO In Residence" of

To give all members access to a:

"Micro-fractional CFO"

A brilliant mind to access to help with any accounting issue at any time. 🤯🤑
Read 5 tweets
5 May
1/ Healthy Traffic Pie.

([Visitors] x CR x CM) - VC = Profit.

Continuing the series on eCommerce growth I want to breakdown what your traffic sources should look like as you grow.

Start here 👉🏻
2/ A few TLDR general principles regarding traffic:

The more diverse your channel sources the better

50/50 split between paid and organic traffic is a healthy mix.

Organic:Paid new customer acquisition ratio is a critical metric.
3/ A few visual examples:

Early traffic pies will likely over index on paid.

Here is one of our own brands. At approximately $4M run rate.

As you can see:

Organic Search + Direct = 20%
Paid = 60%

Over time we want to see direct, organic and email all claim larger slices
Read 6 tweets
27 Apr
1/ 4 Quarter Accounting: A philosophy on how to attack profitability for early stage eComm.

Watch this video to start:…
2/ This simple rubric for evaluating your P&L will give you a sense of whether your business is set up to win.

25% Profit
25% Cost of Delivery
25% Cost of Acquisition
25% Opex
3/ Here are some sample P&L's from made up companies that show how to set up the view:… Image
Read 7 tweets
21 Apr
1/ A virtual "thank you" card for the all-female production staff keeping @bambuearth earth running??

Ok, ok, ok Amber and @KohlmanVerheyen you did it again.

This email is so incredible.

Signed by the customers???

Here it is, steal it, use it to celebrate your team...
2/ First this subject line: Made with gLOVEs!

Somebody heat check that copy writer.

Then the gif? Are you kidding me?
3/ More authentic copy explaining how Bambu is keeping their employees and customers safe during this time...

And then the unexpected CTA.

"Sign the card"???? Image
Read 5 tweets
13 Apr
14 Principles From JFK's Cuban Missile Crisis Leadership Masterclass.

"13 Days In October" is a 80 page treasure chest of crisis, decision making principles.

Here is a list of the gems I found:
Principle #1 Great Decisions Start With Values

Kennedy repeatedly referenced back to his perception of the US moral obligation. It didn’t just matter what happened, but how it happened and it was rooted in a deep sense of values he believed about the identity of his country.
Principle #2 Prepare To Be Present

If JFK can take a swim before deciding whether or not to plunge the world into nuclear holocaust, I can take 15 minutes to clear my head and check my emotions before a big decision or meeting.
Read 16 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!