How to Scale Your Business

Without running a big marketing campaign that will tear your pocket.

[THREAD]
Are you currently doing 5 figures in revenue monthly and would love to make 6 figures within the next 60 days?

Or maybe you already make 300K/month and are ready to move your target to 500K…

Here are practices that will help you achieve your goal:
1. Analyze your buyer journey

You’re currently running FB ads to your landing or presell pages…

And sending leads to your email list.

Analyze your entire funnel. What parts of the funnel have high drop-offs?

Come up with ideas on how to improve these areas and test!
2. Improve your ads

Before I got into marketing, whenever I saw an ad on Facebook, I scrolled past it.

Many people are still like this.

So how do you fix this?

Write ads that don’t look like ads.
Your ads should tell a story while helping your audience solve a problem.

It should look like a natural post that doesn’t let on that you’re promoting a product or service.

They’ll click the link.
Also, try other social media platforms for your ads.

Depending on what you sell, Tiktok and Pinterest are great places for running ads.

Find popular influencers to promote your products.

TikTok’s algorithm allows you to get in front of millions of people.
3. Increase your AOV. 

Increase the average order value on each customer by fleshing out your offers.

Have:

- upsells,
- downsells,
- order bumps, and
- product bundles...

To get more revenue from each customer.
You’ll nurture your customers throughout the process, and grow your relationship with them while giving them products that fit their budget and solves their problems.
4. Strengthen your marketing message

People do not buy from you because:

- They don’t believe in your message.

- They don’t have the funds.

Most times, it’s usually the first option.

Your marketing message is not strong enough.

How do you fix this?
- Focus on your customer’s problems, not on your products.

- Back up all your claims with facts and data. Never make bogus claims.

- Have a unique mechanism that solves their problem better than your competitors.
- Tell stories that captivate your audience and convince them to become customers.

- Use Zeitgeist marketing strategy: Connect your message to current happenings in your prospect’s world.
5. Don’t forget SEO

Many businesses ignore SEO because “it’s hard to get to the front page.”…

“And it doesn’t provide immediate results,”

SEO may not provide immediate results, but you’ll see an increase in sales in a few months from Google and other search engines.
Once you can rank for all the keywords your customers search for, and you have the solution to their problems, they’ll patronize you.
6. Improve those emails 

If your business doesn’t utilize emails, what exactly are you doing?

Emails generate the most ROI for your business…

Especially when you use it right.

If you already use emails and are looking for ways to increase your income from it…
- Make your emails more fun and valuable 

- Pitch more products to them that help them solve related problems.

- Send these emails frequently.

Your customers should be looking forward to each email…

Even when they delete your competitors’ emails without opening them.
7. Increase repeat business by improving customer experience

Your old customers will buy from you again and again…

And even refer more people to buy from you when you give them the most amazing experience.
- Your site loads super fast,

- Your products are the best they’ve used, and

- Your customer service is top-notch.

When they have nothing to complain about, they’ll keep coming back...

And bringing more people with them every time.
Finally, note this:

Your offers may be great, but how you present and position them matter the most.

Thank you for reading.
If you gained a thing or 7 from this thread:

- Follow me @jakevictor_ for more threads on copywriting and sales 3X weekly.

- RT the first tweet to share with friends on your TL and help their businesses thrive.



Gracias!

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More from @jakevictor_

15 Jul
How to spy on your competitors…

Find their unique mechanisms…

And use this discovery to become the #1 provider in your market.

[THREAD]
Many new entrepreneurs believe it’s great to enter a business with zero competition.

They run away from it.

But, competition isn’t a bad thing…

Especially when you know how to turn your competitors to a ladder.
Today, I’m going to show you how to spy on your competitors.

You’re going undercover to see what makes them succeed (or fail)…

And you’ll be using their plans to make yours.

Got it?

Now, let’s get started.
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[THREAD]
Several times, you’ve heard copywriters in and outside Twitter scream that you shouldn’t publish immediately after the first draft.

Don’t send that draft to clients.

Don’t send prospects to that draft.

That draft is meant for you only.

Why?
Your first draft may be littered with:

- Punctuation and grammatical errors.

- Sentences that do not flow.

- Information your prospects don’t need.

Also, you may have missed out on some elements that should be in your copy.

To polish your copy, take these necessary steps:
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[THREAD]

Note: This isn’t for copywriters only…
You’re breathing heavily as you glare at your laptop screen.

“If people don’t buy my product, I’ll curse them!” You mutter.

A small puddle gathers at the corner of your right eye. 

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No sale.
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Images of you working on it all night while your friends partied flood your mind.

You wince in pain again, your fingers moving the cursor all over the screen…

Hopeless…
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24 Jun
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[THREAD]
As you lay on your bed at the end of each day, you wonder...

“How did I spend my day today?”

“What did I achieve?”

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You live your life like a zombie. 

Time passes you by and nothing gets done.

There’s no major growth.

The only thing changing is your age. 

You can’t continue this way.

To finally get things done each day, you have to:
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[THREAD]
1. Meet demands, don’t try to create them – @WritingToRiches

2. Never look desperate. You’re powerful when you attract – @SalesNotepad
3. You’ll write better when your mind is clear  – @heyblake

4. Spy on your direct and indirect competitors – @oliviercantin
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15 Jun
How to Write Like a Pro in 6 Weeks or Less

[THREAD]
Writing seems difficult.

You come online and see people write so well. You love it!

But, you never see yourself writing like that.

You think… “This is going to take a lot of my time. I can’t do it.”

What if I told you that you could write just like them in 6 weeks or less?
With the steps I’m about to give you, you won’t spend more than 1 hour writing daily.

And by next month, you’ll see great improvement.

You would easily spot mistakes in other people’s writing

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