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Jesse Pujji Profile picture
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13 Jul, 23 tweets, 8 min read
In the last 100 days, I've gone from 2k to ~22k twitter followers.

Fast right?

Not really if you account for the year prior where all I did was debate the best way to share my entrepreneurial learnings.

Here is:
- What I did
- WHY I did it
- What I learned

👇🏽👇🏽👇🏽
First, my personal WHY: I want to help others learn/grow to be the best versions of themselves through the power of entrepreneurship.

It took me many years of coaching and reflection to realize this is what "I can't not do."

I love entrepreneurship. I love learning/growth.
Earlier this year, I started @GatewayX to live this personal Why.

It's early but the gameplan for now is:

A venture studio/holdco where 1) all the companies are bootstrapped (i.e. get profitable fast) and 2) its a single culture/org. We invest/buy/build. Mostly build.
The strategy is flexible but right now we are focused on DTC Brands & DTC Enablement (SaaS and Services).

To further with my personal why + setup @GatewayX for the most success, I decided to start investing in my personal brand.

This started April 1st, 2021.
Here are the most recent stats:
My goals:

- Help others learn/grow through entrepreneurship (i.e. share what I know so it helps others)
- Attract some of the best talent out there
- Drive commercial opportunities for @ampush @GrowthAssistant @SubscriptionBox and of course, @GatewayX

Here is the story...
On April 1st, I was featured on @patrick_oshag's amazing podcast!

This (long) podcast outlines a lot of what I want to share with the world: entrepreneurship, bootstrapping, DTC, customer acquisition, conscious leadership & personal growth.
I also paired that podcast with my first thread ever... about one of the biggest mistakes I see early entrepreneurs make in customer acqusition: Not knowing their "revenue event"

I had some threads that were super successful. They are usually a) personal stories, b) stories about other entrepreneurs or c) some specific knowledge I have about DTC/growth mktg/entrepreneurship.
For example, this thread about early days Ampush struggle really resonated (and my wife even got involved!)

This thread about one of my favorite entrepreneurs was NEXT level... it led to two influential BILLIONAIRES reaching out to me (crazy!)

But I had LOTS of "duds" - one of my favorite stories I tell in person is about how I acquired a company for "free" - it tanked :(

Also this one I spent a ton of time on around bootstrapped metrics... was OK.

The single most amazing moment on Twitter (so far) was when I wrote this thread about a new business I started.

I wrote it in 20 mins and my partner @aschwags3 proofread it. We thought: "maybe this will get us 5-10 new customers..."

What happened next was unbelievable...
The thread BLEW UP.

We already had a waitlist and within 3 days we had 250 MORE people on it plus 30-40 people who wanted to work for @GrowthAssistant.

It was amazing and the aftermath will be a subject of a future thread!

There are two threads where I received the most personal DMs thanking me and saying they had a very positive impact.

1) On baby sleep:
2) The other on "the only problem we all have"... The Upper Limit Problem:

I even started hosting a podcast along the way... the most popular episode and thread were unsurprisingly about... Facebook:
So what have I learned from this? 3 things...

1) JUST DO IT - I spent months thinking, debating, discussing and that led to... NOTHING.

Within a few weeks of writing threads, interacting, sharing stories, I had LEARNED more than all of 2020 + had results. Bias. to. Action.
2) Be Authentic - EVERYONE has unique "unfair advantages" and experiences they can share.

Find yours and own them. Again, I debated if my knowledge/POV was important/meaningful/thoughtful enough.

But I was just myself and that led to amazing things...
3) Learn/Iterate - my first threads were not good.

I made mistakes like posting the link in the first tweet.

But I kept writing and learning. Some worked, some didnt... I just kept on "shipping"

I only promised to make each thread better than the last.
Bonus tips/Starter Guide for Twitter:
- Start by following a bunch of interesting people
- Participate in their threads/convos, ask questions/say smart stuff. b urself!
- Try to get to 1k this way, then start writing threads
- OPEN up and USE DMs... they are amazing

@jspujji
Follow me @jspujji for more on:

- Entrepreneurship
- DTC
- Growth Marketing
- Bootstrapping
- Conscious Leadership
- And sometimes... baby sleep.

• • •

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More from @jspujji

Jesse Pujji Profile picture
12 Jul
Facebook advertising is undergoing the largest change in its history: iOS14.5+.

Adopted users are now 70% of its spend.

Everything. Is. Different.

Here are my 4 recommendations to keep winning in this new world:

(source @ampush’s 8 figs in MONTHLY $ with top DTC brands)
Recc #1 - Test consolidated account structures and narrowed targeting strategies RIGOROUSLY.

The change in privacy means less data for FB. So, 14+ years of an algorithm built on user data has to change and so does your strategy…
Let’s start with an example: before iOS14.5+, Facebook could track “Sara” from her clicks on an ad to her specific activity on a brand’s site, store this data and continue to collect, building up a database on Sara’s patterns.

Now what happens when Sara opts out of tracking?
Read 22 tweets
Jesse Pujji Profile picture
3 Jul
Is Facebook listening to your conversations?

No, they are not.

They are doing something MUCH more effective!

Here’s how it works👇🏽👇🏽👇🏽
The two most valuable pieces of software on earth are: 1) the $FB pixel and 2) the $FB newsfeed.

When you wonder, how come FB is worth $1T and Twitter is only $55BN, those two pieces of software are your answer.
The FB pixel is a tiny piece of code that nearly every website on the planet has embedded.

It feeds data back to FB (in aggregate, anonymized) for the list of websites visited, how much time was spent, did you buy or not, etc.
Read 13 tweets
Jesse Pujji Profile picture
29 Jun
A 50 year old immigrant monk bootstrapped a biz from nothing to over $1 BILLION in sales with 30%+ profit margins.

It took only 8 years.

The crazy part?

It doesn't even have 200 employees.

Buckle up for this one 👇🏽👇🏽👇🏽
1) Manoj Bhargava was born in Lucknow, India in 1953.

In 1967, his family moved to the US so his dad could get his PhD at Wharton.

His family went from Indian affluence to living in an $80 per month West Philly apt.

At age 17, he started his first business.
2) He bought a $400 truck and cleaned out debris in rough Philly neighborhoods.

Despite the danger and rough work, he made $600 that summer. After turning his first profit, he was hooked.

In 1972, he got into a little college called Princeton.

A year later, he dropped out.
Read 19 tweets
Jesse Pujji Profile picture
19 Jun
Over the years, I get 1 consistent Q when it comes to Zuckerberg.

Is he a “visionary” or did he just get lucky?

The answer is visionary.

How do I know?

Bc in 2005, we spoke for an hour and he shared the 10 year $FB plan w/me.

The kicker? It all came true.

Thread time👇
In the 2004, @aniketkshah, @chrisamos and I were amongst the first Facebook users (we were in one of the first 8 schools where it started).

Being ambitious young entrepreneurs ourselves, we thought: let’s start HIGH SCHOOL version of Facebook!
At that time, like many, we believed FB would never go beyond colleges because it would alienate its core user base.

In the summer of 2005, we would work 9am to 11pm at our finance internships.

And then nights and weekends, we worked on building this website.
Read 24 tweets
Jesse Pujji Profile picture
18 Jun
This is the most successful thing I've ever done.

And it is not directly tied to Business/Entrepreneurship.

If you are a new/expecting parent, it will change your life.

🧵 about how to get your newborn 👶🏾 to sleep through the night by 4 mo old without cry it out or coddling
Some background: when @tweepika and I were fam planning, we met a lot of young parents. We asked questions, listened, observed and learned.

It seemed parental happiness was directly correlated with:
+ how well their baby slept
+ Childcare
+ Alignment with spouse.
Regarding baby sleep (topic of this thread), we were told there are only two approaches, either:

A) At 6 mos old, "cry it out" - put baby in crib at 7pm and don't return until 7am regardless of their cries (there are modified versions)

or
Read 25 tweets
Jesse Pujji Profile picture
16 Jun
Not every business can be bootstrapped.

For 10 years, this business raised and burned >$2BN with ZERO dollars in revenue.

Then, it became the most important business in the world.

👇🏽👇🏽👇🏽
Today, we released a business breakdown on Moderna

Here are 3 amazing facts about about it:

1) The actual vaccine was developed in less than a WEEK.

Normal vaccines take ~3 years to develop.

The rest of the time pre-release was spent on clinical tests.
2) Moderna purposefully built itself as an mRNA platform vs the “norm” of a single drug therapy.

This platform allows them to quickly code new dna/mRNA sequences via software that within days shows up as a testable physical protein.

This platform approach was key for the vax
Read 5 tweets

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