3 Insanely Simple Reasons why this #SnapchatAd 👻 is CRUSHING‼️

THREAD (1/8)
#1 The ad is made to look Snapchat #Native. Many Snapchat ads are simply recycled TikTok or Instagram Ads, and while that can be successful, you can take your content to the next level by building #PaidContent that looks indistinguishable from #OrganicContent.

(2/8)
What makes it perfect for Snapchat? First, it is a selfie, makes up most of the content that organically circulates on the platform. Second, it uses a Snapchat native Caption Style. The translucent gray bar with Helvetica font has become irrevocably tied to Snapchat.

(3/8)
#2 The ad displays #Empathy & #Authority. The viewer meets @SiffatHaider, the CEO of a brand that (until now) they know nothing about. They're introduced to a human who they empathize with & that human proudly tells them the authoritative proof that her product is special.

(4/8)
#3 It can leverage multiple ad placements; #SnapAds and #SnapchatCommercialAds...

(5/8)
What's the difference between the two? Well, a Snap Ad can be instantly skipped; a person is always one tap away from leaving the ad and instantly forgetting they ever saw it. The positive side is that Snap Ads can be optimized for Purchases and receive lower CPM's.

(6/8)
A Snapchat Commercial Ad is unskippable for 6 seconds. Paired with short & sweet copywriting, it guarantees that virtually everyone who sees it understands its message. Every viewer knows that this product was named the #1 Digestion Supplement by a famous beauty magazine.

(7/8)
If you're interested in learning more about #Snapchat and #TikTok marketing, hmu on LinkedIn or DM me here
linkedin.com/in/charlesinte…

If you're interested in natural #supplements and/or Virtual Care/#digitalhealth services, be sure to check out Arrae

(8/8)

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with CJ Internicola

CJ Internicola Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!

:(