#1 The ad is made to look Snapchat #Native. Many Snapchat ads are simply recycled TikTok or Instagram Ads, and while that can be successful, you can take your content to the next level by building #PaidContent that looks indistinguishable from #OrganicContent.
(2/8)
(2/8)
What makes it perfect for Snapchat? First, it is a selfie, makes up most of the content that organically circulates on the platform. Second, it uses a Snapchat native Caption Style. The translucent gray bar with Helvetica font has become irrevocably tied to Snapchat.
(3/8)
(3/8)
#2 The ad displays #Empathy & #Authority. The viewer meets @SiffatHaider, the CEO of a brand that (until now) they know nothing about. They're introduced to a human who they empathize with & that human proudly tells them the authoritative proof that her product is special.
(4/8)
(4/8)
What's the difference between the two? Well, a Snap Ad can be instantly skipped; a person is always one tap away from leaving the ad and instantly forgetting they ever saw it. The positive side is that Snap Ads can be optimized for Purchases and receive lower CPM's.
(6/8)
(6/8)
A Snapchat Commercial Ad is unskippable for 6 seconds. Paired with short & sweet copywriting, it guarantees that virtually everyone who sees it understands its message. Every viewer knows that this product was named the #1 Digestion Supplement by a famous beauty magazine.
(7/8)
(7/8)
If you're interested in learning more about #Snapchat and #TikTok marketing, hmu on LinkedIn or DM me here
linkedin.com/in/charlesinte…
If you're interested in natural #supplements and/or Virtual Care/#digitalhealth services, be sure to check out Arrae
(8/8)
linkedin.com/in/charlesinte…
If you're interested in natural #supplements and/or Virtual Care/#digitalhealth services, be sure to check out Arrae
(8/8)
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