Here's how Black Rifle Coffee's executives see people who were upset with their condemnation of Kyle Rittenhouse 
This is from the NYT's profile of Black Rifle Coffee. It's a good article nytimes.com/2021/07/14/mag…
Black Rifle Coffee also decided St. Michael is a white supremacist symbol because the Pentagon told them so
Much of these brands that target vet culture are equally cringe. Here’s Grunt Style defining their customer base
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