Over 1.2 million people have seen my tweets in the last 4 weeks.

The crazy part? I only started tweeting 6 weeks ago.

Here are 6 lessons on writing effectively:
1. Write simply and clearly.

The best way to write simply and clearly is to use fewer words:

In the event of → if
All the time → always
Along the lines of → like
Due to the fact that → because
In spite of the fact that → although
2. Optimize for emotion.

Good writing makes you think.

Great writing makes you feel.

Before you write, think about what emotion you want every sentence to invoke in the reader's mind.
3. Write the way you speak in real life.

"She's reading a book."

means the same as

"The book is being read by her."

But the first sentence just sounds right because that's how people speak in a real conversation.
4. Rewrite. Rewrite. Rewrite.

"The first draft of anything is shit" - Ernest Hemmingway

"Good writing is essentially rewriting" - Roald Dahl

I rewrote this thread 4 times before tweeting it.

With every rewrite of your first draft, you slowly polish your coal into a diamond.
5. Imitate, then innovate.

The greatest artists & writers in history found their style by imitating their favourites.

Below are some examples of Van Gogh imitating his favourite artists.

The easiest way to find your writing style is by imitating writers you enjoy reading.
6. Just start.

Preparation is overrated. Practice is underrated.

I started writing 6 weeks ago. I wish I'd started 6 years ago.

Write something today and tweet it out. And keep doing it till you get better.

You'll be surprised how good you can be with a few weeks of practice!
If you found this thread helpful, please:

- Retweet the first tweet and help others find this thread.

- Follow me at @heykahn

I write about marketing, tech, and psychology. I share my insights along the way.

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More from @heykahn

14 Jul
I've spent over $8 million on paid marketing ads.

These ads have generated over 1.5 million users across 6 different products.

THREAD: How to build paid marketing channels that create millions in revenue:
1. The 4 steps of building a paid marketing channel:

A) Buy ads. For example, spend $1,000 on Facebook Ads

B) Acquire users that generate revenue

C) Measure your performance (more on this later)

D) Re-invest the revenue generated from users back into purchasing more ads
2. Remember: Paid ads can't be your main acquisition channel.

Startup history is full of companies that went broke after overspending on paid marketing.

Paid ads are the most dangerous channel in the world.
Read 12 tweets
6 Jul
10 years ago I dropped out of college.

Today I'm one of the youngest VPs at a venture-backed company in Canada.

Here are 10 lessons on finding success your own way:
1. Unconventional success requires an unconventional path.

Most people would rather be wrong with the crowd than be right alone.

Remember: the social rewards of conformity exceed those of isolation.

If you can avoid seeking the approval of others, your power is limitless.
2. Goals are bullshit.

Successful and unsuccessful people have the same goals.

You never rise to the level of your goals. You always fall to the level of your habits.

Goals are just dreams. Habits make them a reality.

h/t @JamesClear
Read 14 tweets
15 Jun
Every year over 2.5 million people read emails that I write.

Here are 7 tips to help you create emails that generate millions of $ in revenue.
Tip 1:
A killer subject line is half the battle.

Your email can't convert if no one clicks on it.

80% of readers skim through their inbox.

Make your subject line stand out by keeping it short, punchy and to the point.
Tip 2:
Make it visually appealing.

Our brains process visual information 60,000x faster than text!

Simple images and a compelling CTA are the difference between an email that gets opened, and an email that gets readers to buy.
Read 10 tweets

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