Here's my 1 hour a week hack to building a personal brand inside any Big Company™️.
Now that I'm never-gonna-be-employed-again, you can steal this.
Now that I'm never-gonna-be-employed-again, you can steal this.
So you wanna:
*not just be a tiny cog in a big machine
*build your personal brand with execs
*without 'networking' or doing 'coffee meetings'
read on young grasshopper..
*not just be a tiny cog in a big machine
*build your personal brand with execs
*without 'networking' or doing 'coffee meetings'
read on young grasshopper..
Go to Substack.
Find the Account button.
Hit delete.
99% of people don't need a public newsletter.
Find the Account button.
Hit delete.
99% of people don't need a public newsletter.
Instead ... you're going to start a PRIVATE newsletter.
Here's the difference:
* Private, you must be invited to join (public = begging people to subscribe)
* Your goal is 20 highly valuable readers from inside your company - instead of 10,000 random email subs from twitter
Here's the difference:
* Private, you must be invited to join (public = begging people to subscribe)
* Your goal is 20 highly valuable readers from inside your company - instead of 10,000 random email subs from twitter
Your newsletter needs a format.
I created one called "1-2-3". it's a simple remix of @JamesClear's 3-2-1 newsletter.
Mine stood for:
1 photo
2 thoughts
3 links
I created one called "1-2-3". it's a simple remix of @JamesClear's 3-2-1 newsletter.
Mine stood for:
1 photo
2 thoughts
3 links
I'll show you an example in a second. But checkout the types of replies I would get.
The attention & respect of these 4 readers are worth more than the 40,000 people on my public newsletter
The attention & respect of these 4 readers are worth more than the 40,000 people on my public newsletter
I would send the email every sunday. It took me 1 hour to write, and had a casual vibe.
Anytime I would meet someone in the company I really liked, I would tell them I'm adding them to my private newsletter.
It was an excuse to stay in touch.
Anytime I would meet someone in the company I really liked, I would tell them I'm adding them to my private newsletter.
It was an excuse to stay in touch.
Here's an example of one of my 1-2-3 emails.
It's a little awkward to start, so here's how I framed it:
"before i worked here, I used to send an email every sunday to my close advisors & mentors... now that I work at Twitch, I consider you my new advisors and mentors. So I'll be sending it to you"
"before i worked here, I used to send an email every sunday to my close advisors & mentors... now that I work at Twitch, I consider you my new advisors and mentors. So I'll be sending it to you"
I opt-ed everyone on the exec team in automatically. I told them it was easy to unsubscribe. Just quit the exec team ;)
After a month, I sent an email saying "going forward, only going to send this to those who want it. Reply if you wanna stay on" - 75% replied staying on
After a month, I sent an email saying "going forward, only going to send this to those who want it. Reply if you wanna stay on" - 75% replied staying on
This works because:
* it's easy
* it scales
* theirs no obligation for them to read or reply
* if you are an interesting person...it'll show
warning, if you are boring and have nothing interesting to say.. that'll show too...
* it's easy
* it scales
* theirs no obligation for them to read or reply
* if you are an interesting person...it'll show
warning, if you are boring and have nothing interesting to say.. that'll show too...
hm.. now that I think about it. I should keep my 1-2-3 emails going.
I'm going to send one this sunday. If you wanna get it, go to shaanpuri.com and put your email in.
I'm going to send one this sunday. If you wanna get it, go to shaanpuri.com and put your email in.
ps. I teach this in more detail, along with other writing hacks in my power writing course --> maven.com/generalist/wri…
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