What are you feeding your brain?

Here are some great essays & creative work related to marketing, creating, and internet culture.

All of them made me laugh, cry, or think a little harder.

A short thread...
@fadeke_adegbuyi on "receipt culture"

"...despite our collective obsession with proof, we don’t appear to be moving closer to the truth."
every.to/cybernaut/is-i…
@VictoriaMMorton on personal branding

"People who embrace their everchanging multitudes create an advantage. They can authentically connect with a wider range of people... and tend to have a sense of curiosity that pushes them to never stop learning."

medium.com/in-the-trenche…
@arvidkahl on online community conversations

“Talking about something that people don’t expect or want to talk about is just like speaking to them in a language they don’t understand: it’s a waste of their time as much as yours.”

thebootstrappedfounder.com/conversations-…
@mariabestwest on most parenting content

"One way that expecting parents can fall into a cycle of crappy content consumption is because the first trimester is lonely AF."

mommysdisrupting.substack.com/p/welcome-to-p…
@lylemckeany's eulogy for his father 💙

"As the writer, Chuck Palahniuk once wrote about his father, 'May one of his many, many graves be always in my head.'

So please, keep saying my dad’s name and telling his stories."

lyle.substack.com/p/hurry-up-and…
@delivreal's visualization of @iraglass's "Taste Gap"

My writer friends often reference the Taste Gap, where the quality of your own creative work doesn't hold up to your standards.

So I especially loved this cartoon.

(h/t @Nutlope)

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More from @amandanat

26 Jul
There's one piece of content that's sure to yield a positive ROI.

A case study.

Here's the secret sauce that most marketers forget: 🧵
You need these components in a truly effective case study:

1. A solid customer relationship
2. Your customer's KPIs
3. A personal story
4. A pressure test

More on each...
1/ A solid customer relationship

Because you'll refer to this case study often, it will get the most scrutiny.

Can you trust your business contact to handle tough questions? Can they speak with a reporter on short notice?

Many marketers forget about the next component...
Read 16 tweets
13 Jul
I have years of marketing experience — B2B, DTC and B2C, with a focus in content, communications, events and product marketing.

But this is my second career.

Here's how I pivoted, and how others can learn too. 🧵
The truth is, I stumbled into marketing.

In my quarter-life crisis, I decided to leave tech news and enroll in culinary school. To gain credibility as food writer.
Turned out, there weren't a lot of food writing jobs at media publications. Womp womp.

But there was this new-ish thing called content marketing. Where you could run a blog somewhat like a newsroom. But for a company, publishing in their niche.
Read 29 tweets
12 Jul
Whose writing are you reading these days?

Here are some thoughtful essays — across marketing, creation and more — that I wanted to amplify.

A short thread:
ICYMI, @zoescaman's "Mad Men. Furious Women":

"When women don’t feel safe or valued, or when they are forced to endure abuse as the cost of their participation, they have no choice but to disengage."

zoescaman.substack.com/p/mad-men-furi…
@ali_montag on creating:

"This is the price of chasing the Inner Ring. The desire to be likeable... provokes the same reaction from anyone who harbors it: inescapable mediocrity. If you want to be in the Inner Ring, you’ve already lost."

every.to/divinations/th…
Read 8 tweets
24 Jun
Tired: Content focused on SEO goals

Wired: Content that powers your entire marketing strategy

Here's why…

(That’s right, a thread!) 🧵 🧶 🪢
SEO-driven content works best in an underserved niche.

But many topics are saturated. Many industries — and search algorithms — have matured.
Examples where SEO may not be ideal:

• Legal
• Finance
• Health

It's harder to rank for related keywords. For health as a topic (as opposed to a clinic optimizing for local search), you may be better off leveraging other marketing to prove your credibility.
Read 10 tweets
16 Jun
The best case study is the one that gets the job done.

It may:

• Help you close a deal
• Increase awareness
• Make miracles for you

Here's how:
Goal 1: Help you close a deal

Case study: Your ride-or-die customer

Shine a light on a customer who's your biggest fan. The customer who's most willing to provide a reference.
This case study is one you can complete fast.

Maybe their account is so straightforward, you won't need a lengthy interview.

And maybe you've even become such good friends that you're on texting terms.
Read 13 tweets
29 May
A fun thread for the weekend!

I've been drinking whiskey for 8 years now. I'm not an expert, but I like geeking out on it.

Time for a stiff drink and the casually serious enthusiast's guide to whiskey. 🥃
What's the best whiskey?

It's the one *you* like.

There are no wrong answers. The best thing to do is develop your own preferences.
As an unassuming enthusiast, here's what I look for in a whiskey:

• Taste is smooth 🥃

• Flavor is smoky or not smoky 💨

• A classic or one I've never heard of 🤔

• Affordable (relative to the occasion) 💰
Read 12 tweets

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