One thing I learned this weekend is a few people with under 50k followers can actually have a Twitter event that trends....also learned that my idea for a Twitterthon had merit (kind of an elongated Twitter Storm)
In the past, I had a very specific model for building successful twitter events that had worked in the past for me, this helped me refine my thoughts and also broaden my model
Anyway, the way it appeared to me is that you can spark a Bernie-like economy of smaller accounts that can work together to create more meaningful engagement and even trend....It doesn't always have to be led by huge influencers
To give more context, in the past I have believed you needed at least 50-100 people trained and committed to make your event successful on Twitter....This time I did not prepare that way, and we were still able to trend.
Obviously, the appeal of the topic and having a good hashtag matter, and you need to have simple explanations of what you are trying to accomplish and what your call to action is
And, probably the most critical thing is being prepared, I tweeted on Saturday for 17.5 hours, which means I had to have a lot of data and ideas already thought out in advance....I had pages of already existing news articles ready, for instance, to cut and paste
A lot of people might ignore this thread, but I have created several successful twitter events now, and while I know people get cynical about social media organizing, it can have direct impact on policy IME
In the past, when I have been organizing Twitter events, I write out like 10 pages of pre-written tweets and often include graphics or socially optimized article links.....preparation probably b/c more important the less you can rely on influencers
But in the case of the Twitterthon.....it allows you more time to gain allies throughout the day, when you do a Twitter Storm, it is compressed and you really have to have your allies lined up and ready to go IME
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