The single most important thing to investing well?
What I wish I knew in the beginning?
DEAL STRUCTURE: 5 things to know a 🧵
#1 Dealflow is great, but structuring is KING.
Doing a deal w/o knowing structuring is like signing a prenup w/o reading it.
When you structure a deal you need to understand the terms and where you have leverage. Here are some easy places to start:
#2 Term sheet is ONLY the starting point.
Would you go to a swap meet & not negotiate?
Don't invest in a company w/o negotiating.
If you LOVE a startup, go ask an investors w/ 10+ years experience, how's the structure look? Could I protect my downside or increase upside?
#3 FOUNDERS: Ugh, don't negotiate with me.
Actually, you want investors who know how to structure deals & negotiate.
Why? They'll do it for you too.
M&A, leases, partnership agreements.
BEST INVESTORS will often be your most difficult to start.
Pain now = Profits later
#4 If you have a big name, companies you invest in will use it.
- Make sure you are compensated for that
- I.e. term sheet goes out for $2M, common stock and you take a chunk.
Ask instead for options on top for them to use your name as an early investor. FREE MONEY.
#4 If you have a big skillset, ask for warrants
- If you can help the company grow, cut costs, do a partnership
- Put $ into the deal but ask for some upside like warrants
Then you get extra equity for your superpower to put to work.
#5 If it's common stock, almost always ask about preferred
- unless you're in the hottest deals in silicon valley you are probably able to get it, which is CRUCIAL
#6 Want to see if an investor is really good?
Don't just ask about the deals they're in. Ask what they negotiated into the deal?
Just had a call with 2 well-known founders, they invested in good VC deals at TERRIBLE TERMS.
Why? Good founders but bad at structuring.
I've owned 70+ businesses w/ partners (ALL types)
Structuring can save bad deals (sometimes)
TLDR:
- never take 1st terrm sheet
- look for saavy investors
- use ur assets to get more equity
- pref > common
- don't just show me ur deals, show me ur tterrms
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