Thread by @blackhatwizardd

How to make offers that actually sell

THREAD

There is one thing you must understand.

You don't get to sell what you WANT to sell.

The only things that sell are what OTHER PEOPLE WANT TO BUY ALREADY

So let me put this into perspective

Situation:

You're fresh out of college, don't want to work a job. You want to make internet money.

So you watch 37 YouTube videos about running Facebook ads for ecommerce stores

You say "I'm gonna make a Facebook ads agency!"

Problem:

You're not good at making videos and you're not good at copywriting.

You ONLY want to run the ads. You want the client to deliver you the videos and pictures so you can just click the buttons and run the ads.

That's the fun part!

It does not work like that.

You don't get to JUST run the ads. Because nobody NEEDS you to JUST run the ads.

The ONLY thing that matters with ads is the creatives.

So if you want to be an ad agency, YOU NEED TO MAKE THE CREATIVES.

Making the creatives is the biggest pain in the ass. It takes the MOST effort.

So what smart people do is SOLVE THE CREATIVE PROBLEM.

There is no "I need somebody to click the buttons" problem

There is an "I need creatives" problem

Here's a company that capitalized:

Billo

$59 per creative

They capitalized on the problem that ACTUALLY exists

People need CREATIVES

Now their target market isn't just people running their own ads.

It's young agency owners JUST LIKE I USED IN THE EXAMPLE who DON'T want to make creatives.

So you buy creatives from Billo and now you can "just click the buttons"

This is INCEPTION

IT'S 3D THINKING

Examples:

Situation: You want to make money on Instagram

1st order thinking: I'll make an Instagram growth agency

Responsibilities: buying shoutouts, designing posts

Problems:

> You're not good at designing posts

> You don't want to DM fuck tons of shoutout accounts to purchase spots

Now if you're smart you ascend to 3rd order thinking

"Okay, I have a problem. I want to make an IG agency, but there's these two issues.

If I have these issues, other people probably have these issues too"

OKAY NOW INCEPTION

Problem: You don't want to design Instagram posts

Solution: AI tool that designs posts for you (Social Studio by @wizofecom)

Problem: You don't want to message tons of people for shoutouts

Solution: You create a shoutout network and resell shoutouts

You sell things to a past version of yourself

SELL THE SHOVELS

Problem: "I need closers to close the leads for my high ticket offer"

@alexh459: Makes platform to connect the agencies and closers

Shovel

Problem: "I need leads to cold email and don't want to write first lines"

@andrehaykaljr: Makes listkit where you can buy leads with first lines written

Shovel

Problem: "I need to get leads for my agency"

Me: makes contactecom, Klean Leads, and Mailerrize

Shovel

If you wanna sell your shovel with cold email 👇

coldemailwizard.gumroad.com/l/peVsK