24 hours until The Vault drop

$85 pre-order right now

Price goes up to $100 tomorrow

Then increases another $15-$50 every time new conversations are added until it's eventually $500+

Buy once, access forever
Get it here 👇

gum.co/cewvault
The actual craziest part about this is you can see the kinds of offers that sell

"Idk what to sell because I don't know what to offer"

Now you do
Price raise & content add schedule

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More from @blackhatwizardd

18 Jun
Just turned on live pre-order count on The Vault

64 people so far 👀

Click the link and check

gum.co/cewvault
Idk why this counter isn’t populating

It’s 72 now
76

pretty dumb I have to turn the setting off then back on for it to refresh
Read 4 tweets
30 May
Upsells, down sells, cross sells

THREAD
Situation A: you’re an agency. You sell a B2B service

1. Prospect can’t afford done for you service

> down sell coaching or a course/guide you make

2. Client has been with you a while

> cross sell ANOTHER service, provided either by you or a trusted party
3. Prospect takes you up on your agency service on call

> Upsell other services. “Since you’ll be getting more leads, do you need me to hook you up with any sales call closers?” Take broker fee from closed sales between those two
Read 8 tweets
14 May
There's two kinds of people in your market

1. People that are buying right now

2. People that are NOT

You cannot magically create more buyers

If you wanna make millions you give more things to the BUYERS

You increase lifetime value

LISTEN TO ME

THREAD
Say you sell a $29 product. It's your only product.

You will only ever make $29 from EACH buyer.

You think *that's it*

"I already got them"

NOOOOOOO
Now we have giga Chad smart marketer over here who

> Has a $29 product
> The product ascends to other products that naturally lead from the first

Now, OVER TIME, each buyer is realized to their full potential
Read 14 tweets
12 May
Two months ago I hired one of my old friends as a customer success manager for Klean Leads

Customer lifetime value has TRIPLED since then

Here's exactly what I have him do...
Every time somebody signs up for Klean Leads, I set Zapier to send this email:

"Hey, this is Jay from Klean Leads!

Reply back to this email with what kind of leads you're trying to scrape, and I'll send you over a Loom video showing you how to do it!"
Customer replies back what they're trying to scrape

Jay sends over a personal Loom video showing them EXACTLY how to scrape what they're looking for

Whole setup

So simple and works so well
Read 4 tweets
6 May
Something you must understand

Winners keep winning

And losers keep winning

Because it's so easy to keep winning when you know how to win

It's the same thing over and over

Let me explain

The flywheel effect Image
Malcolm Gladwell wrote a book called Outliers

Couple things from there:

Almost all pro NHL players are born in January/February

WHY?

Doesn't make sense as first

But it does for this reason:
January 1st is the cutoff in Canada for the age groups.

Meaning kids born in January are playing with kids born in December of the same year

When you're 7 years old, that's 13% more time alive

January kids are just stronger, bigger, and faster.

Now here's what happens...
Read 10 tweets
3 May
Quick thread on understanding statistics even if you're a complete idiot

Basically the most useful math in business

READ

THREAD
These are annual returns of the stock market

They are NORMALLY DISTRIBUTED around 7%

Meaning *most of the time* you get 7%

But *sometimes* you get -30%, +36%, +50%, doesn't matter

What it means is IN THE LONG RUN your returns will BE DISTRIBUTED AT ABOUT 7%
68.3% of the time your return will be between +1 and -1 STANDARD DEVIATIONS

95.5% of the time your returns will be between +2 and -2 STANDARD DEVIATIONS

Crazy shit happens. Crazy bull markets, crazy bear markets. You will always evenly distribute
Read 7 tweets

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