Situation A: you’re an agency. You sell a B2B service
1. Prospect can’t afford done for you service
> down sell coaching or a course/guide you make
2. Client has been with you a while
> cross sell ANOTHER service, provided either by you or a trusted party
3. Prospect takes you up on your agency service on call
> Upsell other services. “Since you’ll be getting more leads, do you need me to hook you up with any sales call closers?” Take broker fee from closed sales between those two