Thread by @RealNatashaChe

So this is bizarre.

My Twitter profile conversion rate (profile visit--> follow) shot up from 10% to 85% overnight, after I changed a few words in my bio.

What happened? 👇

I was on a ship-30-for-30 workshop call last weekend w/ @dickiebush and @Nicolascole77 (it's a writing challenge where you write an essay a day for 30 days.)

So we were talking about Twitter bios.

@Nicolascole77 took a look at mine and went, "Woah, freedom, wealth, consciousness? Way to stuff all the big vague words in one sentence! Try to be more specific."

For your reference here's my old profile:

Ok, makes sense.

Then I went into a group workshop with my shipmates @memetzgz, @HassanHKarimi, @stephvalibus & @clairetaitte.

They were like, "What do you mean by 'destination is the byproduct of a journey well taken'? Feels disconnected with the rest."

Alright, you all have a point.

So I changed those. 12 words in total. I didn't give it much thought. Figured it's only a few words. Not anything earth changing.

I went to bed, woke up this morning, only to find my conversion rate went up 750%.

So what can you learn from this?

How to have a great Twitter bio--

1. Describe what topics you tweet about & be specific.
2. Make it clear what values others get from your tweets.
3. Personal touch is good, but make sure it connects w/ the rest of your bio.
4. Have people read it and give you feedback.

BTW, @dickiebush and @Nicolascole77 run a kickass writing challenge. If you want to build a writing habit, you should check it out.

You can use my affiliate link to get $20 off their next cohort enroll.ship30for30.com/august-enrollm…