"We just need to make this feature..." 🔥

✋Have you talked to your users?✋

User interviews have helped shape @typedreamHQ by:
- invalidating assumptions
- show new directions we never thought of!

ycombinator.com/library/6g-how…

🧵 A thread: What to ask during user interviews 👇
Question 1: What is the hardest part about doing the thing that you're trying to solve?

Example 👀:

The problem we're trying to solve:
Website building is hard/intimidating

Question to ask:
"What is the hardest part about building a website from your experience?"
Question 2: Tell me about the last time that you encountered this problem.

This avoids talking about hypotheticals by asking them to tell a story about a real experience that they had. You're also trying to find the context around this problem.

Question 3: Why was this hard?

We want to identify the exact problem that's making the experience hard

Example:
I used Webflow a month ago to build a landing page, it was time-consuming & hard to use

Hard because: I don't understand the customization and need to learn it first
Question 4: What, if anything, have you done to try to solve this problem?

If they don't already try to find potential solutions to their problem, it's possible that the problem is not burning enough! 🔥

From here we can also find out about competing solutions out there.
Question 5: What don't you love about the solutions that you've already tried?

Note: it is NOT "What features would you want from this product"

This question targets what problems they had with existing solutions that they tried.

Example 👇
Example for Question 5: 🤓
People building sites on Notion might notice that their pages are slow and they tried Super/Potion.

This question helps us understand what's lacking from these solutions and what features to build that address/avoid those issues
We're getting ready for User Interviews Round #2 with @typedreamHQ!

If anyone has done user interviews, would love to hear your thoughts and experience on it!

#buildinpublic #nocode #techtwitter #userexperience

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