5/ The Pomodoro Technique 1) Get a to-do list and a timer, set it for 25 minutes 2) Focus on a single task until the timer rings 3) Take a 5-minute break 4) After 4 cycles, take a 15-30 minute break
Two mediocre students did everything wrong while taking $10,000 in credit card debt and turning it into a $67 BILLION company.
The crazy part?
They were profitable from day 1.
This is the wild story 👇🏽👇🏽👇🏽
1/ Mike Cannon-Brookes met Scott Farquhar on their first day at the University of New South Wales in Sydney
Neither was a great student.
Farquhar averaged a 65%, while Cannon-Brooks barely graduated with a 53%
Mike sent a fateful email in 2001…
2/ in 2001, he emailed a few classmates that had been handling outsourced IT work with an idea: let’s start a company instead of a getting a “real job.”
Farquar was the only one to respond. They became co-CEOs.
In the last 100 days, I've gone from 2k to ~22k twitter followers.
Fast right?
Not really if you account for the year prior where all I did was debate the best way to share my entrepreneurial learnings.
Here is:
- What I did
- WHY I did it
- What I learned
👇🏽👇🏽👇🏽
First, my personal WHY: I want to help others learn/grow to be the best versions of themselves through the power of entrepreneurship.
It took me many years of coaching and reflection to realize this is what "I can't not do."
I love entrepreneurship. I love learning/growth.
Earlier this year, I started @GatewayX to live this personal Why.
It's early but the gameplan for now is:
A venture studio/holdco where 1) all the companies are bootstrapped (i.e. get profitable fast) and 2) its a single culture/org. We invest/buy/build. Mostly build.
Facebook advertising is undergoing the largest change in its history: iOS14.5+.
Adopted users are now 70% of its spend.
Everything. Is. Different.
Here are my 4 recommendations to keep winning in this new world:
(source @ampush’s 8 figs in MONTHLY $ with top DTC brands)
Recc #1 - Test consolidated account structures and narrowed targeting strategies RIGOROUSLY.
The change in privacy means less data for FB. So, 14+ years of an algorithm built on user data has to change and so does your strategy…
Let’s start with an example: before iOS14.5+, Facebook could track “Sara” from her clicks on an ad to her specific activity on a brand’s site, store this data and continue to collect, building up a database on Sara’s patterns.