A distillation of what @wes_kao said about product and company building in the 10x Creator Course
How to commit to a direction and be open to changing it:
How to commit to a direction and be open to changing it:
There's no cap on the quality of your course, product, or business
But when you’re building, three questions never go away:
🔷What should I fix?
🔷What should I improve?
🔷What should I build next?
But when you’re building, three questions never go away:
🔷What should I fix?
🔷What should I improve?
🔷What should I build next?
🔷If you wait too long to get information, it's too late
🔷If you stay too flexible, you won’t get anywhere
🔷If you ignore too much, you might go the wrong way
🔷If you stay too flexible, you won’t get anywhere
🔷If you ignore too much, you might go the wrong way
🔷Know your end goal and the levers you can pull
🔷Be flexible and react to new information
🔷Revisit assumptions and improve all the time
🔷Be flexible and react to new information
🔷Revisit assumptions and improve all the time
Building something takes inside-out and outside-in perspectives.
Inside-out is internal passion and motivation.
You stay in the game long enough, try enough iterations, and figure out what works.
Inside-out is internal passion and motivation.
You stay in the game long enough, try enough iterations, and figure out what works.
You also want to start on the outside and go inwards.
Outside-in is the market, reality, other humans, and customers willing to pay you.
Being ruthlessly realistic and honest with yourself.
Outside-in is the market, reality, other humans, and customers willing to pay you.
Being ruthlessly realistic and honest with yourself.
Design experiences with built-in flexibility and elasticity.
Make them modular enough so they work for 50, 500, or 5,000 people.
That way it's not embarrassing if you don’t attract 5,000 people on the first try.
Make them modular enough so they work for 50, 500, or 5,000 people.
That way it's not embarrassing if you don’t attract 5,000 people on the first try.
🔷Design a scope small enough you can achieve it
🔷Design a scope small enough you can learn from it
🔷Design a scope small enough you can iterate on it
🔷Design a scope small enough you can learn from it
🔷Design a scope small enough you can iterate on it
When you expect nine out of ten things to work beautifully, you’re constantly going to be disappointed.
When you expect nine out of ten things to fail, you’re constantly going to be changing variables and trying again.
When you expect nine out of ten things to fail, you’re constantly going to be changing variables and trying again.
Just because something didn't work doesn't mean that it's a bad tactic.
It just means the way you tried it in a particular situation didn’t work.
If you change the way you execute, it could still be a great tactic.
It just means the way you tried it in a particular situation didn’t work.
If you change the way you execute, it could still be a great tactic.
A posture of experimentation...
...and a willingness to exchange what you built for something better and more effective...
...will carry you far.
...and a willingness to exchange what you built for something better and more effective...
...will carry you far.
You don’t need a big launch.
Work in steps, test the waters, and see how people react.
Get data without locking yourself in prematurely or giving yourself emotional turmoil for no reason.
Work in steps, test the waters, and see how people react.
Get data without locking yourself in prematurely or giving yourself emotional turmoil for no reason.
You can make a great living without an audience.
Tap into the most expensive and urgent problem you can solve for a specific person.
Tap into the most expensive and urgent problem you can solve for a specific person.
Solve problems people prioritize.
Expensive: it costs a lot.
Frequency: it happens a lot.
Magnitude: every time it happens, the world falls apart.
Which problems like that are you uniquely suited to solve?
Expensive: it costs a lot.
Frequency: it happens a lot.
Magnitude: every time it happens, the world falls apart.
Which problems like that are you uniquely suited to solve?
If people don't think a problem is urgent or important for them to solve, then they're not going to spend time, energy, or money trying to solve it.
We often delude ourselves into thinking people might want something.
Don’t listen to what people say; watch their behavior, in particular their purchasing behavior.
Don’t listen to what people say; watch their behavior, in particular their purchasing behavior.
The way around politeness (i.e. people telling you they’d use your product):
Allow people to vote with their behavior.
Don’t ask if people would sign up. Launch a landing page.
Allow people to vote with their behavior.
Don’t ask if people would sign up. Launch a landing page.
When you’re trying to sell something, you can tell if someone is excited about it when their eyes light up.
Stay alert to clues, facial expressions, clicks, likes, retweets, and most of all, sales.
Stay alert to clues, facial expressions, clicks, likes, retweets, and most of all, sales.
If there are concepts you teach, and every time you do, people’s eyes light up, dive deeper into that, unpack it, flush it out, and build something around it.
If there's something you talk about that puts people to sleep, stop trying to make it a thing.
If there's something you talk about that puts people to sleep, stop trying to make it a thing.
People are telling you things all the time. We just train ourselves to ignore it.
Be realistic about patterns and clues.
Be realistic about patterns and clues.
Bonus:
Write about your ideas publicly and associate them with your name.
The more people talk about an idea associated with you, the more discouraged people will be to pretend it’s theirs.
Write about your ideas publicly and associate them with your name.
The more people talk about an idea associated with you, the more discouraged people will be to pretend it’s theirs.
If you enjoyed this and want more creators and entrepreneurs to see it, please:
1. Retweet the first tweet
2. Follow me @jmikolay for more
1. Retweet the first tweet
2. Follow me @jmikolay for more
Find more about the 10x Creator Course here, and sign up for the waitlist!
@james_d_baird and I will be opening enrollment for Cohort 2 soon 🙌🚀
maven.com/justin/10xcrea…
@james_d_baird and I will be opening enrollment for Cohort 2 soon 🙌🚀
maven.com/justin/10xcrea…
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