Laura Zats Profile picture
30 Jul, 25 tweets, 4 min read
I drank too much tea and can now hear my heartbeat in my ears, so instead of sending nice, measured emails, let’s do a quick thread on manuscript word counts!
Every book genre (and category) has industry-standard word count ranges.

Before we go further, what this does NOT mean: your book will automatically be thrown out if you’re a few hundred words outside this range
What it DOES mean: the traditional industry (agents, editors, publishers, and yes, readers) will come to expect some things from your book which are easily distilled into a word count “rule”. Let’s go into detail!
(Before I begin, a disclaimer: each genre/category has a rough range of acceptable word counts. Each person in publishing sets their own metric for how much they’re willing to stretch the sides of said metrics. This thread is not the place to ask if a specific word count is ok)
First, there’s a content reason for word counts! There’s a certain amount of story one expects in a novel, and a word count rule is a shorthand for that! Structurally, a novella feels different than a novel, regardless of how flowery or tight the language is.
Furthermore, the weight of an arc in a more trope-heavy genre (SFF, romance, WF, mystery/thriller) takes up a certain amount of space, and word count clues the writer into how to pace their story in a way the reader will like and expect!
So word count on publishing often works as a quick-and-dirty guideline to say “I expect X amount of plot and Z type of structure”. But what if you’re writing in a genre that’s NOT super trope-driven?
Then we think about money!
Most of book publishing balances on a knife’s edge of profit and loss, and most of the artsy editorial and design decisions are at least planned (if not made) before a book is even acquired.
Editors have to do lots of math to guesstimate the page count of print books, the amount of time it’ll take to edit the book, etc, before it can be deemed a good investment. So that word count range? Yeah, it’s important in estimating the cost of production.
If you end up adding 20k in a revision and your editor was trying to get you to cut 5k, chances are you’ll be told to go back and kill those darlings! Because every 250-350 words or so is an added print page, and those are going to impact the bottom line!
I do want to reiterate here that editors are wizards who can seamlessly hold the artistic merits of an edit note hand-in-hand with the financial considerations and want to add that that is a SKILL and I am in awe of them
Editors are geniuses in knowing how much space certain content should take up. Need another example? Look at the nonfiction editors! These editors buy books mostly on proposal, with just a sample chapter or two.
Because the book isn’t written yet they need to know exactly how long the project should be to a) be a good project b) be a financially viable project and c) give readers their money worth
Now, the “give readers their money worth” is a bit of a fraught issue because SOMEONE (ahem, rhymes with shmamazon” has been spending years systematically undervaluing books while doing a whole host of other bad things…
but there’s a fine line between “making the publisher an acceptable amount of profit per sale” and “is priced at a point that conveys worth but is also accessible to the consumer”. These points vary across print, e, and audio.
The publisher’s side of the math happens before the consumer gets to the product—their acceptable cost is reflected in the list price. But the consumer line is a little bit up to you. Are you the type of person who will pick up a slim hardcover and blanch at the price per page?
Are you the type of person who chooses how to use their Libro.fm credits based on audiobook length so you can “get your money’s worth”?
Will you buy any print book so long as it’s designed well and you can treat it like an art object or collectible?
Certain genres and categories can count on more of one type of consumer than others, but ultimately, those word count guidelines, if you follow them down the track, from art to production to sales, end up being a key tool to attract the kind of buyers publishers need
It’s easy to look at guidelines from agents and say “well, they’re just lazy! They just don’t want to read a 200k book!” (Which, I mean, true. Do you know how long it takes to read 200k?!) but agents don’t work in a vacuum
Agents are always responding to market conditions. Yes, we’re trying to put our mark on the market, but we can’t out-taste the fact that printing a 200k-word debut might put a publisher financially upside-down
The reason there’s a range is because there is variability, there is room to be surprised by the art, to push some boundaries. But like with most publishing things, there are levels of financial and artistic reasons behind this seemingly arbitrary rule
Do you can go over or under the recommended word count of your genre! Just know that it’s not individual laziness or apathy you’re combatting—you’re standing your story up to a lot of complicated metrics that also vary from house to house.
These metrics also shift based on your sales record and brand, the book’s print run and marketing plan, and things you’ll never be told about, like the price of paper in a given season. So all you can control? Word count.

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More from @LZats

23 Jul
Up early going through queries with a huge pot of tea. I'm thinking, as always, of different ways to make querying easier and more successful for all kinds of writers.

I think a lot of writers find hard-and-fast rules about querying useful. But many don't. (thread)
In teaching queries, I've embraced a method of teaching "best practices", which allows for an author to intentionally deviate from the rules, with the understanding that such deviation should be logical and necessary in communicating the reality of your project
For example, it's better to use comps than to not use them, better to use recent (5ish yrs) comps than old ones, better to use moderate successes than blockbusters, better to limit yourself to 2-3 comps, better to use comps to communicate tone or theme than to rehash plot
Read 36 tweets
28 Apr
I’m not going to RT the biphobic YA take but a bi person is literally never in a “straight” relationship. Every relationship they have is queer. Even a relationship they might have with someone of a different gender is still going to be very, very different from a hetero one!
“This bi woman has only ever been in relationship with men!” Well guess what, they’re still not straight, and their relationships still aren’t straight.
“But has she ever even KISSED a girl?” Well sexuality is based on attraction and not action, so GTFO with that intellectually dishonest, acephobic take.
Read 5 tweets
2 Mar
Okay, because I'm having some Feelings about this, let's talk about how to circumvent different ways publishing weaponizes #ownvoices and creator identities:
First, there are many agents and editors calling for #ownvoices in their subs. Ideally, this means this person is open to various (and non-monolithic) marginalized experiences--feel free to sub to them with or without mentioning #ownvoices or self-identifying...
But stay away from agents/eds/pubs that REQUIRE you to disclose--you can't trust this person to maintain your boundaries or safety.
Read 19 tweets
2 Dec 20
When authors grossly misbehave online and put marginalized people at risk, @erikhane and I always talk about what we would do if we were their agents. How do we help repair the harm done, and leave publishing better than how we found it?
In most cases, a very clear, correct move is to drop the author, but it's not for the reason you might think. It's not an agent's role to punish an author for bad behavior, and we're not their bosses. We drop someone to reject our complicity in racist power structures.
Agents are an author's conduit to traditional publishing. We provide, most crucially, access. Access to money, to media attention. Additionally, we work with the author to optimize that access.
Read 10 tweets
16 Sep 20
Okay, I've become aware that a lot of American writers on here don't know about taxes for their business (writing is your business!) so I'm going to do a lil thread on the subject.
DISCLAIMER: Your financial situation is unique, and you're best served by taking this rough overview and talking to a certified accountant, particularly one who specializes in working with freelancers/artists.
DISCLAIMER, CONT: In MN, we have some nonprofit arts organizations that connect artists with arts lawyers, accountants, etc. It's a good idea to start there!
Read 26 tweets
2 Sep 20
I thought I was getting just getting a chair. Now, my husband is on hour two of arranging furniture in two (2) rooms so the chair can be *optimally placed*, rearranging art, and shopping for rugs and shelving to make a "cozy nook"
Folks, I sacrificed my guest bookshelf for this (kinda--it just moved into the office and blended with another themed bookshelf)
Okay, we are done for the night, but before retiring, he *artfully arranged* a throw blanket he brought up from downstairs (it was his second try--the first one he picked was too dark???)
Read 4 tweets

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